STEPIN
Immersive Content
- Year of Production
- 2025
- Detailed Genre
- Game
Summary
STEPIN is an AI-powered K-pop dance platform built on real-time motion recognition technology, operating as a commercial service across the global market through both a mobile application and an offline arcade format. By combining globally popular K-pop and dance culture with AI technology and gamification elements, STEPIN delivers immersive, participation-driven entertainment experiences as its core value.
The STEPIN mobile application is currently localized in 11 languages and commercially available in 177 countries, achieving 370,000 cumulative downloads worldwide. Leveraging real-time motion recognition AI, the app analyzes and evaluates users’ dance performances while hosting regular dance battles and challenge-based content. This structure naturally fosters global user participation and competition, with Indonesia and the United States representing the largest user bases on the platform.
The STEPIN arcade platform is an experiential content solution currently undergoing proof-of-concept (POC) deployments in both domestic and international markets. Designed to accommodate both active players and spectators in offline environments, the platform enables shared, on-site engagement. In Korea, STEPIN has successfully validated strong user engagement and on-site response through pop-up operations in Hongdae and Seongsu, particularly among younger audiences and K-culture enthusiasts.
Globally, STEPIN continues to build a diverse portfolio of overseas deployments aligned with the expansion of K-culture. Notably, a permanent STEPIN zone is in operation at Korea360 UAE. STEPIN has also participated in Vietnam Gameverse 2025 and was selected as a demonstration event at the ECA competition. In 2025, STEPIN further expanded its global presence by participating in K-Expo events in Canada, Spain, and the UAE, achieving positive outcomes and recognition from local audiences and industry stakeholders.
Through the parallel operation of mobile and arcade platforms, STEPIN continues to expand its business potential as a global, AI-driven entertainment platform rooted in K-culture.
The STEPIN mobile application is currently localized in 11 languages and commercially available in 177 countries, achieving 370,000 cumulative downloads worldwide. Leveraging real-time motion recognition AI, the app analyzes and evaluates users’ dance performances while hosting regular dance battles and challenge-based content. This structure naturally fosters global user participation and competition, with Indonesia and the United States representing the largest user bases on the platform.
The STEPIN arcade platform is an experiential content solution currently undergoing proof-of-concept (POC) deployments in both domestic and international markets. Designed to accommodate both active players and spectators in offline environments, the platform enables shared, on-site engagement. In Korea, STEPIN has successfully validated strong user engagement and on-site response through pop-up operations in Hongdae and Seongsu, particularly among younger audiences and K-culture enthusiasts.
Globally, STEPIN continues to build a diverse portfolio of overseas deployments aligned with the expansion of K-culture. Notably, a permanent STEPIN zone is in operation at Korea360 UAE. STEPIN has also participated in Vietnam Gameverse 2025 and was selected as a demonstration event at the ECA competition. In 2025, STEPIN further expanded its global presence by participating in K-Expo events in Canada, Spain, and the UAE, achieving positive outcomes and recognition from local audiences and industry stakeholders.
Through the parallel operation of mobile and arcade platforms, STEPIN continues to expand its business potential as a global, AI-driven entertainment platform rooted in K-culture.
Company Profile
Immersive Content
Sidewalk Entertainment Inc.
Sidewalk Entertainment Inc. is an AI startup pioneering new paradigms in content creation and consumption through real-time motion recognition technology. By leveraging advanced AI capabilities, the company delivers immersive and interactive user experiences while leading the evolution of global K-pop dance culture.
STEPIN, developed and operated by Sidewalk Entertainment, is an AI-powered K-pop dance platform that integrates social media dynamics with gamification elements. Utilizing real-time motion recognition AI, STEPIN enables quantitative analysis and evaluation of dance performances, fostering user engagement through competition, participation, and reward-driven mechanics.
STEPIN is available in two formats: a mobile application and an arcade platform.
The mobile app has achieved over 370,000 cumulative downloads worldwide, establishing a solid global user base. Meanwhile, the arcade version is currently undergoing global proof-of-concept (POC) deployments. Amid the rapid expansion of K-culture, STEPIN has demonstrated exceptional traction at festivals and on-site events, consistently generating high engagement and enthusiastic participation as a next-generation experiential content platform.
STEPIN, developed and operated by Sidewalk Entertainment, is an AI-powered K-pop dance platform that integrates social media dynamics with gamification elements. Utilizing real-time motion recognition AI, STEPIN enables quantitative analysis and evaluation of dance performances, fostering user engagement through competition, participation, and reward-driven mechanics.
STEPIN is available in two formats: a mobile application and an arcade platform.
The mobile app has achieved over 370,000 cumulative downloads worldwide, establishing a solid global user base. Meanwhile, the arcade version is currently undergoing global proof-of-concept (POC) deployments. Amid the rapid expansion of K-culture, STEPIN has demonstrated exceptional traction at festivals and on-site events, consistently generating high engagement and enthusiastic participation as a next-generation experiential content platform.