The Mut
CharacterAnimation
- Website : https://www.instagram.com/gangchin_club
- Location : 2F, 215 214 Seodongmun-ro, Andong-si, Gyeongsangbuk-do, Republic of Korea
'The MUT' is a content IP specialized company that reinterprets regions and creates new value through character content. We have developed a unique character brand, Gangchi Friends Club, inspired by the extinct sea lion and the beautiful nature of Ulleungdo and Dokdo. Our focus is on enhancing regional brand value through the charm of these characters.
Our goal is to go beyond a simple character business and grow into a global brand that adds joy and happiness to people's daily lives by leveraging our character IP. The Gangchi Friends Club characters embody the nature, culture, and stories of Ulleungdo and Dokdo. We aim to expand these stories into diverse content, including animation, games, and merchandise, to play a leading role in promoting regional tourism and culture worldwide. Our core vision is to connect regions and people and to create sustainable value through the power of content.
Our goal is to go beyond a simple character business and grow into a global brand that adds joy and happiness to people's daily lives by leveraging our character IP. The Gangchi Friends Club characters embody the nature, culture, and stories of Ulleungdo and Dokdo. We aim to expand these stories into diverse content, including animation, games, and merchandise, to play a leading role in promoting regional tourism and culture worldwide. Our core vision is to connect regions and people and to create sustainable value through the power of content.
Video
Business Description
1. Gangchi Friends Club Merchandise Sales
<Offline>
- 'Mu-u Mu-u' (stationary select shop): Available at the Samseong and Yeonnam branches.
- Dokdo Stationary Store (Ulleungdo): supplying products.
- Upcoming Locations in Ulleungdo: Scheduled to be available at 'Jeodong Coffee' and 'Cafe Mandi'.
<Online>
- Available on: Naver Smart Store, Coupang, and Lotte On.
2. Gangchi Friends Club Content Business
- 7th Our Easternmost Film Festival: Official promotional campaigns on Ulleungdo's official social media channels.
- 1st Night Run Ulleungdo Marathon: Social media promotions scheduled.
- Self-Produced Tourism Content: Creating original "Instatoon" (Instagram webtoon) series.
- 2D Animation: 10 episodes are currently in production.
- Collaboration with Ulleung-gun County Office: Scheduled to partner with the Tourism and Public Relations teams for character promotions.
- Coex Travel Show: Scheduled to participate in the November 2025 event with Ulleung-gun County.
3. Future Plans
- (Sep. 2025): Scheduled to participate in the SPP International Content Market and hold approximately 10 business meetings.
- (Sep. 2025): Confirmed to sign an MOU with MPIRE MULTIMEDIA (the agency for 'Pororo' in the Asia region).
- (Nov. 2025): Scheduled for an animation pitching session with CJ ENM.
- (Nov. 2025): Scheduled to discuss merchandise production with Hello Apollo.
- (Nov. 2025): Scheduled to pitch for investment with Union Investment Partners.
<Offline>
- 'Mu-u Mu-u' (stationary select shop): Available at the Samseong and Yeonnam branches.
- Dokdo Stationary Store (Ulleungdo): supplying products.
- Upcoming Locations in Ulleungdo: Scheduled to be available at 'Jeodong Coffee' and 'Cafe Mandi'.
<Online>
- Available on: Naver Smart Store, Coupang, and Lotte On.
2. Gangchi Friends Club Content Business
- 7th Our Easternmost Film Festival: Official promotional campaigns on Ulleungdo's official social media channels.
- 1st Night Run Ulleungdo Marathon: Social media promotions scheduled.
- Self-Produced Tourism Content: Creating original "Instatoon" (Instagram webtoon) series.
- 2D Animation: 10 episodes are currently in production.
- Collaboration with Ulleung-gun County Office: Scheduled to partner with the Tourism and Public Relations teams for character promotions.
- Coex Travel Show: Scheduled to participate in the November 2025 event with Ulleung-gun County.
3. Future Plans
- (Sep. 2025): Scheduled to participate in the SPP International Content Market and hold approximately 10 business meetings.
- (Sep. 2025): Confirmed to sign an MOU with MPIRE MULTIMEDIA (the agency for 'Pororo' in the Asia region).
- (Nov. 2025): Scheduled for an animation pitching session with CJ ENM.
- (Nov. 2025): Scheduled to discuss merchandise production with Hello Apollo.
- (Nov. 2025): Scheduled to pitch for investment with Union Investment Partners.