Crocodile Attack AR Trick Art

Immersive Content
Run the self-developed APP and interact with the realistic movements of AR
Year of Production
2020
Detailed Genre
Other

Video

Summary

'Crocodile Attack AR', which was also produced at Shinsegae Department Store Daejeon Branch and Yanggang AR Trick Art Museum in China, applied AR technology to 3D trick art drawn on two adjacent walls and the floor. Using various surfaces doubles the three-dimensional effect of trick art, creating a realistic optical illusion of a real crocodile opening its mouth in space. Moreover, the photo-realistic drawings add to the sense of reality.

The movement of a crocodile opening its mouth at a waterfall in a cave was implemented in AR. You can capture interesting videos and photos of barely escaping from a crocodile.

Company Profile

Immersive Content Other

THE GREAM COMPANY

The Gream Company is a South Korea–based creative art production company specializing in the planning and production of media art.

Guided by the motto “Art that everyone can enjoy,” we design and produce immersive media art museums and exhibitions that seamlessly integrate technology and artistic expression. We oversee the entire process—from concept development to final production—providing tailored exhibition solutions that reflect the unique characteristics of each space.

Over the past decade, we have successfully planned and produced more than 14 trick art museums across Korea and around the world. More recently, we have demonstrated our expertise through major projects including "Museum HEI," a leading media art museum in the Seoul metropolitan area, and the media art content for Dior’s heritage exhibition, "Designer of Dreams in Seoul."

From planning and design to installation, The Gream Company delivers fully integrated, high-quality results where artistic creativity and technological innovation come together.

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