Game Changer
Immersive Content
- Year of Production
- 2025
- Detailed Genre
- Broadcasting
Summary
Su-jin is a job seeker who keeps failing interviews and feels very sad every day.
One day, after an interview at a big company, she sees a woman who looks just like her.
But that woman is different—she looks rich, smart, and confident.
Su-jin becomes jealous and makes a dangerous plan:
she wants to change her life by taking the other woman’s place… and starts making it happen.
One day, after an interview at a big company, she sees a woman who looks just like her.
But that woman is different—she looks rich, smart, and confident.
Su-jin becomes jealous and makes a dangerous plan:
she wants to change her life by taking the other woman’s place… and starts making it happen.
Company Profile
Broadcasting Animation Immersive Content
A.PEN Inc.
Apen is a platform that discovers globally scalable story IP through data.
Apen Inc.
A content-tech startup that leverages AI and data analytics to discover story IP early and scale it globally
Operator of the proprietary platform “One Minute Go”
■ Service Overview
A short-form story platform featuring stories under 1 minute, completed within up to 5 episodes
A new reading experience where users consume stories in webtoon-style, scrollable scene (cut)-based format
AI automatically converts stories into film-ready scripts, enabling seamless expansion into video content
■ Core Technology
Collects cut-level user behavior data (e.g., retention time, drop-off points) from global users
Analyzes immersion patterns and hit potential independent of language and cultural differences
Builds a global data pipeline connecting creation → consumption → data → AI learning → IP selection
■ Global Competitiveness
Ultra-short, complete story format lowers language barriers and enables rapid global distribution
Scalable across multi-language and multi-cultural markets using a unified data structure
Expands content supply through global creator participation
Enables validated IP to scale into OTT, video, webtoon, and other global content markets
■ Differentiation
Existing platforms: rely on post-performance metrics (views, revenue)
One Minute Go: enables pre-validation of IP using user behavior data
Not just a content distribution platform, but an integrated IP discovery and growth infrastructure
■ Business Model
Global B2C revenue through paid content and subscription models
Monetization through IP expansion into video, webtoon, and other secondary content markets
B2B SaaS model providing AI-powered tools for creators globally
■ Vision
Transform the content industry into a data-driven global IP ecosystem
Build a scalable infrastructure to discover and grow story IP across languages and markets
Apen Inc.
A content-tech startup that leverages AI and data analytics to discover story IP early and scale it globally
Operator of the proprietary platform “One Minute Go”
■ Service Overview
A short-form story platform featuring stories under 1 minute, completed within up to 5 episodes
A new reading experience where users consume stories in webtoon-style, scrollable scene (cut)-based format
AI automatically converts stories into film-ready scripts, enabling seamless expansion into video content
■ Core Technology
Collects cut-level user behavior data (e.g., retention time, drop-off points) from global users
Analyzes immersion patterns and hit potential independent of language and cultural differences
Builds a global data pipeline connecting creation → consumption → data → AI learning → IP selection
■ Global Competitiveness
Ultra-short, complete story format lowers language barriers and enables rapid global distribution
Scalable across multi-language and multi-cultural markets using a unified data structure
Expands content supply through global creator participation
Enables validated IP to scale into OTT, video, webtoon, and other global content markets
■ Differentiation
Existing platforms: rely on post-performance metrics (views, revenue)
One Minute Go: enables pre-validation of IP using user behavior data
Not just a content distribution platform, but an integrated IP discovery and growth infrastructure
■ Business Model
Global B2C revenue through paid content and subscription models
Monetization through IP expansion into video, webtoon, and other secondary content markets
B2B SaaS model providing AI-powered tools for creators globally
■ Vision
Transform the content industry into a data-driven global IP ecosystem
Build a scalable infrastructure to discover and grow story IP across languages and markets