Hello Wha
Character
- Year of Production
- 2025
- Content Type
- Other (Game, Cartoon, Advertisement, Entertainment, etc.)
- Target Age
- Teens
- Product Type
- Others
- Production Stage
- Completed Program
- Detailed Genre
- Comic Action
Summary
1. Brand Description: Contemporary Folk Painting IP Brand that combines the symbolism of Korean traditional folk painting with mobile communication, a communication tool for modern people.
The name "Honey-se-hwa" means a warm call "Honey," in which old people asked after each other, and "歲," in which the heart was conveyed through painting.
This symbolizes the core philosophy of Yeo Se-hwa, which connects people with the past and present, tradition and technology, and people.
2. The title's meaning: Yeobo Sehwa (Hello hwa)
Origin: "Hello" Greetings Are Painting Yeobo: Words of Regret Sehwa: A painting that old people used to call each other sweetly Sehwa: A painting that we exchanged to pray for blessings in the New Year and prevent disasters
Brand Definition:
**Hello Hwa** is a **'communicative folk painting IP brand' that combines the symbolism of traditional folk painting with mobile, a necessity for modern people.
Core Value
Tradition × Modernity × Communication
3. Brand concept
It combines mobile phones, communication signals, messages, and modern objects with symbols of blessing, longevity, prosperity, and communication in traditional folk paintings such as Baeksu Bokdo, Munjado, Chaekgado, Sogwado, and Sipjangsaengdo.
The road in folktales is no longer the origin of the past, but is reinterpreted as safety, connection, and records that come and go in real-time in today's life. Cell phones are no longer just machines
It is expressed as a 'new blessing vessel' that contains the most emotions, relationships, memories and wishes of modern people.
4. Brand message
Blessings don't come from far away
It's made at the moment you connect with someone
.
Tradition speaks to the present,
What pictures of the past communicate with today's life.
That's Yeobo Sehwa.
-a one-line brand slogan
"Traditions talk to you, honey Sehwa"
"Send a Blessing"
"Bye that leads to a picture"
The name "Honey-se-hwa" means a warm call "Honey," in which old people asked after each other, and "歲," in which the heart was conveyed through painting.
This symbolizes the core philosophy of Yeo Se-hwa, which connects people with the past and present, tradition and technology, and people.
2. The title's meaning: Yeobo Sehwa (Hello hwa)
Origin: "Hello" Greetings Are Painting Yeobo: Words of Regret Sehwa: A painting that old people used to call each other sweetly Sehwa: A painting that we exchanged to pray for blessings in the New Year and prevent disasters
Brand Definition:
**Hello Hwa** is a **'communicative folk painting IP brand' that combines the symbolism of traditional folk painting with mobile, a necessity for modern people.
Core Value
Tradition × Modernity × Communication
3. Brand concept
It combines mobile phones, communication signals, messages, and modern objects with symbols of blessing, longevity, prosperity, and communication in traditional folk paintings such as Baeksu Bokdo, Munjado, Chaekgado, Sogwado, and Sipjangsaengdo.
The road in folktales is no longer the origin of the past, but is reinterpreted as safety, connection, and records that come and go in real-time in today's life. Cell phones are no longer just machines
It is expressed as a 'new blessing vessel' that contains the most emotions, relationships, memories and wishes of modern people.
4. Brand message
Blessings don't come from far away
It's made at the moment you connect with someone
.
Tradition speaks to the present,
What pictures of the past communicate with today's life.
That's Yeobo Sehwa.
-a one-line brand slogan
"Traditions talk to you, honey Sehwa"
"Send a Blessing"
"Bye that leads to a picture"
Company Profile
Broadcasting Character Animation Immersive Content Other
Character Link
Character Link Co.,Ltd was established in 2014 with the goal of exporting various Korean content IPs to the world and creating various profit networks.
Character Link's CEO, Tae-yeon Cho, worked as the head of the content licensing division at a content listing company (Son-O-Gong Co., Ltd.) for 10 years since 2005, and was in charge of the profit-making business of 67 various content IPs at home and abroad. He is focusing the content IP business know-how he gained through this on the domestic and globalization of Korean content IPs.
He has experience in handling 120 content IPs at home and abroad, including Spiderman (Marvel), Teletubbies (BBC), My Melody (Sanrio), Starcraft (Blizzard), Pingu, Domogun (NHK), Kirby (Dentsu), Taekwon V (Shin Cine), Octonauts (BBC), Ebichu, Ttung, Jelly Bear, Luet-Bidden Teletubbies, Star-Edger Man, My Melody, Starcraft, Pingu, Domogun, and Dingdongdang Kindergarten. We have developed various IP collaborations with famous domestic and international franchise brands such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism using Korean native design characters without animation, and have been focusing on the globalization of domestic IP for 11 years through continuous participation in Korean content exhibitions in countries around the world such as the US, Dubai, Sweden, Las Vegas, Spain, Japan, China, Malaysia, Hong Kong, Vietnam, and Indonesia.
Character Link's CEO, Tae-yeon Cho, worked as the head of the content licensing division at a content listing company (Son-O-Gong Co., Ltd.) for 10 years since 2005, and was in charge of the profit-making business of 67 various content IPs at home and abroad. He is focusing the content IP business know-how he gained through this on the domestic and globalization of Korean content IPs.
He has experience in handling 120 content IPs at home and abroad, including Spiderman (Marvel), Teletubbies (BBC), My Melody (Sanrio), Starcraft (Blizzard), Pingu, Domogun (NHK), Kirby (Dentsu), Taekwon V (Shin Cine), Octonauts (BBC), Ebichu, Ttung, Jelly Bear, Luet-Bidden Teletubbies, Star-Edger Man, My Melody, Starcraft, Pingu, Domogun, and Dingdongdang Kindergarten. We have developed various IP collaborations with famous domestic and international franchise brands such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism using Korean native design characters without animation, and have been focusing on the globalization of domestic IP for 11 years through continuous participation in Korean content exhibitions in countries around the world such as the US, Dubai, Sweden, Las Vegas, Spain, Japan, China, Malaysia, Hong Kong, Vietnam, and Indonesia.