Next-Gen Esports Tycoon: An AI-Driven Strategy Simulation
Game
- Year of Production
- 2025
- Content Type
- Simulation
- Target Age
- All
- Art
- 2D
- Service Step
- In Production
Summary
Introducing 'Project L': Revolutionizing Esports Management Simulation
'Project L' is an AI-powered esports team management strategy simulation game that leverages globally popular esports IPs. It offers a cross-platform experience on both PC and mobile, featuring a user-friendly interface and an AI-driven auto-battle system. Key functionalities include professional team management, player development, a strategic pick-and-ban system, and data-driven strategic analysis. This will provide users with an immersive, realistic, and creative gameplay experience.
Addressing Market Gaps & Our Innovative Solution
The rapidly expanding global esports market faces limitations in expansion and user experience due to a lack of high-quality, officially licensed IP-based content, restricted platform accessibility, and insufficient copyright protection. Our startup, 'Project L,' aims to overcome these challenges through innovative solutions such as securing official IP, providing cross-platform support, and implementing a creative customization system, thereby securing a competitive edge in the market.
Product Launch & Core Competitiveness
'Project L' is slated for official release as a PC and mobile game in late 2026, with the final deliverable being a complete game. Our key differentiators and competitive advantages include offering premium content through official esports IP acquisition, robust cross-platform support, and a unique combination of AI-driven strategic analysis and a sandbox customization system, setting us apart from existing games.
Growth Strategy & Financial Projections
Our growth strategy involves securing initial domestic users through crowdfunding and influencer marketing, followed by global market entry via prominent platforms like Steam and Epic Games. Beyond basic game sales, we project to achieve 1.2 billion KRW in revenue by 2026 and over 5 billion KRW by 2029 through continuous DLC releases and IP licensing. We plan to incrementally expand our business through initial government support and mid-to-long-term Venture Capital (VC) investment. Subsequently, we aim for long-term growth, encompassing the development of sequels, diversification of IP-based ventures, creation of youth employment, and contributions to the revitalization of the esports industry through social value creation.
Our Expert Leadership Team
Our team possesses a professional and well-balanced set of capabilities, ensuring the successful development and commercialization of this venture. Sanghyeok Song, our representative, brings extensive practical experience in game planning and marketing, coupled with profound expertise in the esports market. Taeju Lee boasts a track record of outstanding achievements in original art and illustration production, having served as an art leader for globally successful games. Myeongwoo Kang, a full-stack game developer with a history of numerous successful game launches, possesses strong Unity client and Node.js server development capabilities.
'Project L' is an AI-powered esports team management strategy simulation game that leverages globally popular esports IPs. It offers a cross-platform experience on both PC and mobile, featuring a user-friendly interface and an AI-driven auto-battle system. Key functionalities include professional team management, player development, a strategic pick-and-ban system, and data-driven strategic analysis. This will provide users with an immersive, realistic, and creative gameplay experience.
Addressing Market Gaps & Our Innovative Solution
The rapidly expanding global esports market faces limitations in expansion and user experience due to a lack of high-quality, officially licensed IP-based content, restricted platform accessibility, and insufficient copyright protection. Our startup, 'Project L,' aims to overcome these challenges through innovative solutions such as securing official IP, providing cross-platform support, and implementing a creative customization system, thereby securing a competitive edge in the market.
Product Launch & Core Competitiveness
'Project L' is slated for official release as a PC and mobile game in late 2026, with the final deliverable being a complete game. Our key differentiators and competitive advantages include offering premium content through official esports IP acquisition, robust cross-platform support, and a unique combination of AI-driven strategic analysis and a sandbox customization system, setting us apart from existing games.
Growth Strategy & Financial Projections
Our growth strategy involves securing initial domestic users through crowdfunding and influencer marketing, followed by global market entry via prominent platforms like Steam and Epic Games. Beyond basic game sales, we project to achieve 1.2 billion KRW in revenue by 2026 and over 5 billion KRW by 2029 through continuous DLC releases and IP licensing. We plan to incrementally expand our business through initial government support and mid-to-long-term Venture Capital (VC) investment. Subsequently, we aim for long-term growth, encompassing the development of sequels, diversification of IP-based ventures, creation of youth employment, and contributions to the revitalization of the esports industry through social value creation.
Our Expert Leadership Team
Our team possesses a professional and well-balanced set of capabilities, ensuring the successful development and commercialization of this venture. Sanghyeok Song, our representative, brings extensive practical experience in game planning and marketing, coupled with profound expertise in the esports market. Taeju Lee boasts a track record of outstanding achievements in original art and illustration production, having served as an art leader for globally successful games. Myeongwoo Kang, a full-stack game developer with a history of numerous successful game launches, possesses strong Unity client and Node.js server development capabilities.
Company Profile
Game Startup
Favilla
About Favilla
At Favilla, we believe that games are more than just entertainment — they are a form of culture.
Our vision goes beyond becoming a top-tier global game developer. We aim to become a leading global cultural company, shaping the future of entertainment through games.
The name "Favilla" comes from the Italian word for "spark".
Just as a single spark gave rise to human civilization and the arts, we aspire to ignite change in the world through the spark of games.
Our Story
Our founder, Sanghyuk Song, has been passionate about games since childhood.
Driven by the dream of developing games and building a company, he worked on multiple game development projects from 2021 to 2024, gaining hands-on experience as a game planner.
Through various side projects, he came to deeply understand the need for a more structured development environment and sustainable development funding. This led him to seriously consider entrepreneurship.
During this time, he conceived the idea of combining esports leagues with strategic gameplay — a concept that sparked the foundation for Favilla’s flagship project.
After thorough market research and competitive analysis, he found significant potential and market demand in this genre.
With a clear vision and commitment to creating meaningful games, he left his previous position in January 2025 and officially founded Favilla as a legal entity.
At Favilla, we believe that games are more than just entertainment — they are a form of culture.
Our vision goes beyond becoming a top-tier global game developer. We aim to become a leading global cultural company, shaping the future of entertainment through games.
The name "Favilla" comes from the Italian word for "spark".
Just as a single spark gave rise to human civilization and the arts, we aspire to ignite change in the world through the spark of games.
Our Story
Our founder, Sanghyuk Song, has been passionate about games since childhood.
Driven by the dream of developing games and building a company, he worked on multiple game development projects from 2021 to 2024, gaining hands-on experience as a game planner.
Through various side projects, he came to deeply understand the need for a more structured development environment and sustainable development funding. This led him to seriously consider entrepreneurship.
During this time, he conceived the idea of combining esports leagues with strategic gameplay — a concept that sparked the foundation for Favilla’s flagship project.
After thorough market research and competitive analysis, he found significant potential and market demand in this genre.
With a clear vision and commitment to creating meaningful games, he left his previous position in January 2025 and officially founded Favilla as a legal entity.