Favilla
GameStartup
About Favilla
At Favilla, we believe that games are more than just entertainment — they are a form of culture.
Our vision goes beyond becoming a top-tier global game developer. We aim to become a leading global cultural company, shaping the future of entertainment through games.
The name "Favilla" comes from the Italian word for "spark".
Just as a single spark gave rise to human civilization and the arts, we aspire to ignite change in the world through the spark of games.
Our Story
Our founder, Sanghyuk Song, has been passionate about games since childhood.
Driven by the dream of developing games and building a company, he worked on multiple game development projects from 2021 to 2024, gaining hands-on experience as a game planner.
Through various side projects, he came to deeply understand the need for a more structured development environment and sustainable development funding. This led him to seriously consider entrepreneurship.
During this time, he conceived the idea of combining esports leagues with strategic gameplay — a concept that sparked the foundation for Favilla’s flagship project.
After thorough market research and competitive analysis, he found significant potential and market demand in this genre.
With a clear vision and commitment to creating meaningful games, he left his previous position in January 2025 and officially founded Favilla as a legal entity.
At Favilla, we believe that games are more than just entertainment — they are a form of culture.
Our vision goes beyond becoming a top-tier global game developer. We aim to become a leading global cultural company, shaping the future of entertainment through games.
The name "Favilla" comes from the Italian word for "spark".
Just as a single spark gave rise to human civilization and the arts, we aspire to ignite change in the world through the spark of games.
Our Story
Our founder, Sanghyuk Song, has been passionate about games since childhood.
Driven by the dream of developing games and building a company, he worked on multiple game development projects from 2021 to 2024, gaining hands-on experience as a game planner.
Through various side projects, he came to deeply understand the need for a more structured development environment and sustainable development funding. This led him to seriously consider entrepreneurship.
During this time, he conceived the idea of combining esports leagues with strategic gameplay — a concept that sparked the foundation for Favilla’s flagship project.
After thorough market research and competitive analysis, he found significant potential and market demand in this genre.
With a clear vision and commitment to creating meaningful games, he left his previous position in January 2025 and officially founded Favilla as a legal entity.
Business Description
What Sets Favilla Apart
[A Game for the True Enthusiast]
At Favilla, we don’t aim to make games for everyone — we strive to create games that deeply satisfy the few who truly care.
Rather than catering broadly, we dive deeper into niche communities, offering richer detail, greater immersion, and an experience tailored for those who seek more.
[Culture and Industry Growing Together]
We see games not just as entertainment, but as a form of art and culture.
Our flagship title, Project L, is born from the evolution of the esports industry itself.
Through the games we develop, we aim to contribute to the growth of both esports as a cultural movement and the broader gaming culture industry, pursuing a vision of co-growth between culture and business.
[Expanding into Console and Mobile Markets]
We are not focused on mass-producing high-revenue titles through templated content and monetization models.
Instead, we are committed to crafting well-made games that genuinely resonate with players.
Free from the constraints of major publishers, we will bring our passion and players’ voices to life through global platforms such as Steam, Epic Games Store, and the console market.
In addition, we plan to expand into the mobile space, launching on both Google Play and the Apple App Store to reach a broader audience and deliver immersive experiences across devices.
[A Game for the True Enthusiast]
At Favilla, we don’t aim to make games for everyone — we strive to create games that deeply satisfy the few who truly care.
Rather than catering broadly, we dive deeper into niche communities, offering richer detail, greater immersion, and an experience tailored for those who seek more.
[Culture and Industry Growing Together]
We see games not just as entertainment, but as a form of art and culture.
Our flagship title, Project L, is born from the evolution of the esports industry itself.
Through the games we develop, we aim to contribute to the growth of both esports as a cultural movement and the broader gaming culture industry, pursuing a vision of co-growth between culture and business.
[Expanding into Console and Mobile Markets]
We are not focused on mass-producing high-revenue titles through templated content and monetization models.
Instead, we are committed to crafting well-made games that genuinely resonate with players.
Free from the constraints of major publishers, we will bring our passion and players’ voices to life through global platforms such as Steam, Epic Games Store, and the console market.
In addition, we plan to expand into the mobile space, launching on both Google Play and the Apple App Store to reach a broader audience and deliver immersive experiences across devices.