Pioneer
Immersive Content
- Year of Production
- 2024
- Detailed Genre
- Other
Video
Summary
This content is an XR spatial content marketing proof-of-concept (PoC) jointly developed by Hyundai Duty Free Shop (Trade Center Branch), Moncler, and Sharebox Co., Ltd. It is an interactive, multi-sensory XR experience that combines media art with realistic graphics.
Based on Moncler’s new fragrance line and the concept of a 'pioneer', the content translates the blending of base, middle, and top note ingredients into a game-like experience, allowing users to actively combine them.
Participants walk along the path of a pioneer across snowy mountains, pass through a beautifully designed lodge filled with scented spaces, and eventually enter the immersive world of fragrance.
As a result of this content, perfume sales increased by more than three times during the campaign period.
Based on Moncler’s new fragrance line and the concept of a 'pioneer', the content translates the blending of base, middle, and top note ingredients into a game-like experience, allowing users to actively combine them.
Participants walk along the path of a pioneer across snowy mountains, pass through a beautifully designed lodge filled with scented spaces, and eventually enter the immersive world of fragrance.
As a result of this content, perfume sales increased by more than three times during the campaign period.
Company Profile
Game Character Animation Startup Immersive Content Story Other
Sharebox. Co., Ltd.
Sharebox Co., Ltd. is a specialized XR content and marketing company that produces spatial immersive content based on AI and XR technologies and delivers experiential marketing services built upon these capabilities.
The company has developed and commercialized experience-driven spatial interaction systems centered on multi-sensory extended reality (XR) technologies, creating immersive environments that maximize user experience.
Its core technology is the XR spatial content platform called 'LX-SHAREBOX', an LED-based integrated system that combines hardware, software, and content. This platform provides an immersive interface utilizing five human senses—visual, auditory, tactile, olfactory, and haptic (vibration)—and enables full-surround interaction along with customizable design tailored to specific spaces and client needs.
Recently, Sharebox has been integrating AI technologies to enhance automated content generation and correction, evolving into a spatial computing-based content system that enables faster and more multidimensional interaction.
The company generates stable revenue streams through R&D projects, government-funded programs, and commercial contracts. Since 2015, it has accumulated extensive experience in producing immersive content across various formats, including non-verbal performances, projection mapping, and XR/MR experiences. It continues to strengthen its technological competitiveness through metaverse content development, patent and trademark filings, and the development of new XR products and services.
Through collaborations such as metaverse VR development projects with KB Kookmin Bank and the Korea Media Foundation, as well as exhibition booths for education office career fairs, Sharebox has reinforced its presence in the domestic market. More recently, it demonstrated strong commercial viability through AI·XR spatial pop-ups such as <Dopamine Escape!> at AK Plaza Hongdae and <Play Curio XR> at Hyundai Department Store Pangyo, achieving over 10,000 cumulative visitors, full-day sell-outs, and revenue growth.
Furthermore, Sharebox is expanding into the global market by participating in major international exhibitions, including Content Tokyo (Japan), CES (USA), MWC (Spain), and GITEX (Dubai).
The company has developed and commercialized experience-driven spatial interaction systems centered on multi-sensory extended reality (XR) technologies, creating immersive environments that maximize user experience.
Its core technology is the XR spatial content platform called 'LX-SHAREBOX', an LED-based integrated system that combines hardware, software, and content. This platform provides an immersive interface utilizing five human senses—visual, auditory, tactile, olfactory, and haptic (vibration)—and enables full-surround interaction along with customizable design tailored to specific spaces and client needs.
Recently, Sharebox has been integrating AI technologies to enhance automated content generation and correction, evolving into a spatial computing-based content system that enables faster and more multidimensional interaction.
The company generates stable revenue streams through R&D projects, government-funded programs, and commercial contracts. Since 2015, it has accumulated extensive experience in producing immersive content across various formats, including non-verbal performances, projection mapping, and XR/MR experiences. It continues to strengthen its technological competitiveness through metaverse content development, patent and trademark filings, and the development of new XR products and services.
Through collaborations such as metaverse VR development projects with KB Kookmin Bank and the Korea Media Foundation, as well as exhibition booths for education office career fairs, Sharebox has reinforced its presence in the domestic market. More recently, it demonstrated strong commercial viability through AI·XR spatial pop-ups such as <Dopamine Escape!> at AK Plaza Hongdae and <Play Curio XR> at Hyundai Department Store Pangyo, achieving over 10,000 cumulative visitors, full-day sell-outs, and revenue growth.
Furthermore, Sharebox is expanding into the global market by participating in major international exhibitions, including Content Tokyo (Japan), CES (USA), MWC (Spain), and GITEX (Dubai).