"Hi! I am Willy, the squirrel. "

Cartoon
Willy, the squirrel is non-specking autism friend. He communicates through his schetch pad.
Year of Production
2024
Content Type
Mobile Online (Cut/Page View)
Target Age
All
Quantity
42

Summary

The basic sequence of episodes is
1. Introduction of the main squirrel
2. Various kinds of incidents at school that the squirrel experiences due to its neurodiversity.
3. Understanding the characteristics of neurodiversity and explaining how to make an inclusive circumsatances
4. Description of the main squirrel’s neurodivergent aspects
5. Introduction and description of the characteristics of the main character squirrel’s actual squirrel species
6. Introduction of famous people with the mentioned neurodiversity
7. A letter from the Squirrel (an activity sheet that can be downloaded via QR code)
8. The preview of the next episode

The neurodiversity is compared with the rainbow spectrum of brain development. It is correlated to the actual characteristics of a squirrel, <The Squirrels> releases through 10 episodes that people with neurodiversity are the same people as neurotypical people. The episodes are in Korean, English, and French, and was produced in a simple and intuitive format to facilitate easy understanding by people of all ages and genders around the world.

Woodchuck squirrel Willy the largest ground squirrel, has a non-speaking autism spectrum disorder and communicates through a sketchbook. Squirrel School's friends wait for Willy so that he can join them and not be excluded, but Willy is not a squirrel that communicates with his tail, so he often cannot understand what his friends say with his tail, which leads to misunderstandings. On the other hand, Willy, who is excellent at visual information, has the ability to intuit even small changes. When Willy senses danger, even though he usually does not speak, he does his best to make a loud noise and save his friends and teacher from danger.

Company Profile

Character Cartoon

Colorful Brain Friend

Colorful Brain Friend helps improving incorrect stereotypes and misperceptions about neurodiversity such as autism, developmental disabilities, learning disabilities, ADHD, epilepsy, tics, and tourette syndrome etc. The company helps children with neurodiversity developing a positive neurodivergent identity for themselves.
<The Squirrels> cartoon episodes imply neurodivergent kids having a school life, explaining 'the diversity' in one species, the squirrel, to show the message of inclusion and acceptance. The contents shows duplicated disabilities in real life, and it is not regarded as a threshold to overcome. The Ten different squirrels have their own characteristics including neurodivergent traits and these are linked to the squirrels' traits, thus, a squirrels' universe is created.
The current status of the intellectual property:
- Domestic copyright on the characters and cartoon is completed.
- Domestic trademark is in progress for registration.
- Copyright in the United States is working in progress.
- Madrid trademark for International IP is woking in progress with the Firm, 'We the People'.

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