Show! Music Core

Year of Production
2006
Content Type
Music Program
Platform
TV Channel
Target Age
Teens
Quantity
80(min) 932Quantity Input

Video

Summary

<Show! Music Core> is MBC’s flagship live music program, continuously broadcast since 2005, and serves as one of Korea’s most influential platforms showcasing K-POP and global music trends. The program features top-tier artists as well as emerging acts with strong international fan bases, presenting high-quality comeback stages, special performances, and live showcases.

In addition to its live television broadcast, the show is simultaneously distributed worldwide through YouTube (MBC WORLD) and digital platforms, enabling consistent engagement with global audiences across North America, Latin America, Europe, and Asia. Its live-stage-focused production, polished visual direction, and fan-oriented programming make the content highly accessible and appealing to international viewers.

With nearly two decades of brand equity, Show! Music Core has evolved beyond a traditional music program into a globally recognized K-POP IP. It offers strong potential for expansion into live events, digital fan experiences, and cross-platform collaborations, making it a highly competitive and scalable content asset for international markets.

Company Profile

Broadcasting

MBC America

Founded in Los Angeles, California in 1991, MBC America is the official North and Latin American subsidiary of Munhwa Broadcasting Corporation (MBC), one of Korea's leading public broadcasters. MBC America is responsible for the distribution, licensing, format sales, and localization of MBC content across the United States, Canada, and Latin America.

Established in 1961, MBC has been a leading force in the Korean content industry for more than six decades, producing premium dramas, entertainment programs, documentaries, and digital content. MBC's content has been exported to more than 50 countries worldwide, with globally recognized titles including The Masked Singer, Physical: 100, Jewel in the Palace (Dae Jang Geum), and She Was Pretty.

Leveraging MBC's extensive content library and intellectual property portfolio, MBC America actively promotes Korean content throughout the Americas and develops business opportunities with broadcasters, streaming platforms, production companies, and content distributors across the region.

Related Content