Smart Talk Show The Art of Listening

Broadcasting
Year of Production
2019
Content Type
Current Affaris/Educational Program
Platform
TV Channel
Target Age
Adults
Quantity
60(min) 15Quantity Input

Video

Summary

"<town hall meeting - The Art of Listening> " is a "two-way participatory current affairs talk show" where experts and citizens gather to share their opinions in real-time on various pending issues and policies in the community. It aims to break the framework of existing current affairs programs that simply convey information and aim for an innovative format that directly reflects citizens' voices in policies and broadcasting through real-time communication using smart devices. It is a next-generation democracy operating platform that collects public opinion at the county and city level by linking terrestrial broadcasting networks with smartphones. It also won the 2018 Houston International Film Festival Platinum REMI in the public sector and was evaluated as a possible rise of the "town hall meeting," a representative democratic asset in the United States

The main content is as follows

Planning intention: Destroy the reporting format of unilateral information delivery and implement a deliberative democratic model in which citizens and experts share information and discuss fiercely (actually). Through this, we intend to secure global competitiveness as a "K-democratic content" by converting the town hall meeting of the U.S. into a Korean context (regional characteristics, emotions) and ending wasteful political disputes

Key targets: Citizens in their 30s and 50s who are sensitive to community issues (real estate, education, environment, etc.) and have a high sense of rights as a real taxpayer, especially digital nomad-type sovereigns who are good at expressing real-time opinions using mobile devices such as smartphones and SNS, and value "political efficacy" in which their voices are reflected in their policies. It also includes policy makers such as mayors, provincial governors, and city councilors who want to overcome the limitations of unilateral administrative services by directly listening to unprocessed voices (Raw Data) on the field through broadcasting and accepting reasonable proposals drawn through expert and citizen deliberation processes.

How to proceed: Under the hosting of the main MC, the panel that appeared in the studio and citizens at the local site are connected in real time to listen to vivid opinions. Viewers participate in real-time voting or ask questions through a dedicated mobile platform. Citizens' real-time voting results and comment data are visualized and exposed on the broadcast screen, and the panelists continue their in-depth discussion based on this data. Through two-way communication, citizens' opinions are immediately reflected in the broadcast flow to form a public forum where citizens become owners.

Program objectives: It aims to establish a reasonable public forum to resolve conflicts in local communities by establishing a local-friendly two-way communication channel in which citizens participate directly and establishing a new standard model for current affairs using smart media technology. The goal is to establish a high-quality public forum to minimize social costs and reach practical agreements through fact-checking by experts and in-depth discussions (deliberation) by elevating citizens to the final decision maker of policies rather than just viewers. It provides a venue for "participatory governance" in which citizens directly throw agendas and create alternatives on current issues in the local community. It perfectly combines advanced ICT technologies such as mobile voting and real-time video connection with current affairs programs. It presents a global standard model of "new media public forum" optimized for the digital era. The goal is to digitally implement the town hall meeting, the representative democratic asset of the U.S., and to establish a high-quality public forum that minimizes social costs and draws practical consensus through fact-checking by experts and in-depth discussions by citizens (deliberation)

Company Profile

Visualize Mega Talk Korea using its English initials

Broadcasting Immersive Content

MEGATALK.KR

Interactive Platform for Talk show and Event.
Clients: KBS, JTBC, EBS, Event Agencies, Local Governments, Universities, Corporations
Technology: Real-time participation platform technology for up to 1 million concurrent users
Business: Interactive broadcasting technology/planning/production, event management, advertising, public opinion poll programs, market research, digital town hall meetings.

Megatalk Korea develops cutting-edge platforms that support large-scale, real-time gamification quizzes and voting for broadcasting and live events. Our proprietary technology, officially certified by the Institute of Information & Communications Technology Planning & Evaluation (IITP), is capable of handling 1,000,000 concurrent users seamlessly.
At the heart of our content strategy is the "Agreement Rate Game," a unique psychological format where success depends on how accurately participants can predict the collective mind of others. Beyond simple entertainment, this "psychological sport" utilizes real-time cognitive surveys to prevent confirmation bias and mitigate social conflicts by fostering mutual understanding.
Currently utilized in major TV productions and corporate team-building events for global conglomerates, we are aggressively expanding our interactive broadcasting business, optimized for the rapidly growing OTT and FAST (Free Ad-supported Streaming TV) markets.

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