Description
The Alley” is a first-person psychological horror adventure game set in a dim, narrow Korean back alley late at night. You play as Soyeon, a high school student heading home after evening classes, who suddenly finds her familiar route twisted into an endless, labyrinth-like nightmare where reality and hallucination constantly blur.
The core gameplay revolves around distinguishing “Gwihun” — supernatural ghost traces — from “Heoggaebi,” eerie yet plausible phenomena that could happen in real life. Using a mysterious bracelet that reacts to ghostly traces and a camera, you investigate suspicious anomalies scattered throughout the alley, photograph them, and decide whether each one is truly a Gwihun or merely a Heoggaebi. Correctly identified Gwihun are converted into keys that open the “Chest of Truth,” gradually revealing the ghost’s past and the alley’s buried secrets.
All the while, a relentless ghost hunts you through cramped spaces and blind corners, turning every footstep, flickering light, and distant sound into another source of tension. With its focus on limited visibility, subtle audio-visual cues, and psychological pressure rather than simple jump scares, “The Alley” delivers a uniquely localized “K-alley horror” experience grounded in real Korean backstreets and old residential neighborhoods.
Company Information
-
-
-
Category
Game,
Animation,
Immersive Content,
Startup,
Other
-
Main Products
The Alley
-
Main Markets
CHINA
KOREA, REPUBLIC OF
UNITED STATES
UNITED KINGDOM
VIET NAM
JAPAN
-
Employees Total
11
-
Established
2016
-
Website
Visit Website
AIXLAB is continuously creating a wide variety of contents for multiple platforms through new-media to deliver a new experience. Our goal is to create a new world experience to the user.
AIXLAB has the pipeline to create video-based content such as motion design, design elements, and graphics compositing, real-time based games and interactive content. Through our vast experience and know-how, we can effectively apply our expertise to VR content, offering a brand new experience to the users.
Variety of design outcomes based on new-media, VR and realistic contents, will enable users to encounter a completely new experience, and corporate clients will have an effective promotional/marketing tool.
Category & Business Type
Game
Category : Game Production
Business Type : Publishing, Co-Production/Collaboration, Investment Attraction, Marketing, Outsourcing, Other
Animation
Category : Producer, Other
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction, Other
Other
VR, AR, XR, MR, MotionGraphic, 3D CG, MediaFacade, New Media, Metaverse
Main Business
We are AIXLAB, a design and production studio that focuses on VR content production, Unreal Engine content production, CG publicity videos and Motion Graphics.
AIXLAB is in the process of supplying content to the offline ‘VR experience room’ with our self-produced ‘Hyoong-ga’(the haunted house) VR and ‘Blade-line’ VR.