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Founded in 2016, Asia Holdings Co., Ltd. has developed the character "Birdy Friends (www.birdyfriends.com )" with the motif of five endangered birds living in Jeju Island. In November 2019, an ecological and cultural exhibition hall called "The Planet (www.theplanet.kr )" was opened in Jungmun, Jeju Island that has ‘Birdy Friends Character Exhibition’ and ‘Biodiversity Exhibition’ space. We also operate ‘Birdy Friends Family Lounge’ under the theme of Jeju's nature and culture in the Parnas Hotel in Jeju Island. ‘Birdy Friends’ is a character that is receiving a lot of attention and love from domestic and overseas tourists to the extent that Birdy Friends' exclusive photo zone is installed at Jeju International Airport. Currently, we are producing an animation called "Birdy Friends - Protect the Black Forest" (15 minutes, 26 episodes) scheduled to air on KBS in November this year.