[상상탈마당] - 수호사자 (Sangsang Tal-madang - Suho-saja)
Genre: Character
Detailed Genre Edutainment
Content Type Character
Target Age all
Production Stage IP
Product Type Others
Keywords: #Character

Title: Your Friendly Guardians, 'Sangsang Tal-madang Friends'

1. Brand Vision: Tradition Meets Daily Life Sangsangjangsu reinterprets traditional Korean masks into friendly characters. Our goal is to bring cultural heritage closer to people’s everyday lives as warm, approachable companions.

2. Meet the Characters

  • Suho-saja: A reliable daily Saja-Tal character who blocks bad energy and protects us with a humorous, traditional smile.

  • Kkoebi: A lovable Dokkabi-Tal character who is mischievous but brings joyful energy to wash away sadness.

  • Lineup: Characters like Gaksi, Yangban, and Cheoyong come together to deliver a message of harmony and balance.

3. Business Milestones

  • Global Expansion: Exporting and conducting consignment sales in the UAE since December 2025.

  • Merchandising: Planning, manufacturing, and distributing goods based on character IP.

  • Digital Transformation: Expanding the brand universe through AI-driven artworks and digital content.