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Sangsangjangsu
Sangsangjangsu KR

Tal-Madang Friends

Tal-Madang Friends
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Genre: Character
Detailed Genre Edutainment
Content Type Character
Target Age all
Production Stage IP
Product Type Others
Keywords: #Character

[Talmadang Friends] Modern Guardian Characters Born from Traditional Korean Masks

Talmadang Friends is a character brand that reinterprets the symbolism and traditional humor (haehak) of Korean masks (Tal) with a modern aesthetic. Each character carries a distinct protective virtue, delivering warm comfort, courage, and joyful laughter to modern everyday life.

Character Profiles

1. Suhobi  — The Little Dokkaebi

  • Motif: Dokkaebi Mask (Dokkaebi-tal)

  • Traits: Playful and clumsy, yet possessor of the warmest heart.

  • Story: Symbolizing abundance and prosperity, Suhobi is a dependable companion who inspires cheerful laughter and brave energy wherever he goes.

2. Suho Saja  — The Pocket Guardian Lion

  • Motif: Lion Mask (Saja-tal)

  • Traits: A palm-sized, spirited little lion brimming with courage.

  • Story: Channeling the traditional power of warding off evil spirits, Suho Saja banishes fear with radiant vitality, restoring strength, confidence, and courage to weary daily routines.

3. Suhoyeon (수호연) — The Guardian of Meaningful Bonds

  • Motif: Bride Mask (Gaksi-tal)

  • Traits: A gentle guide who connects hearts with a warm smile.

  • Story: Symbolizing harmony, Suhoyeon weaves positive connections between people. She brings deep serenity, comforting warmth, and good fortune to tired minds.

4. Pumeoyong — The Heart-Embracing Dragon

  • Motif: Cheoyong Mask (Cheoyong-tal)

  • Traits: A cheerful mood-maker who embodies tolerance and transforms negative feelings into positive energy.

  • Story: Through joyful dancing and radiant smiles, Pumeoyong melts hardened hearts, sweeping away worries to share communal joy and delight.

5. Kkeol Kkeol Yangban — The Jolly Nobleman

  • Motif: Nobleman Mask (Yangban-tal)

  • Traits: A dignified-looking gentleman with an unexpected, witty sense of humor.

  • Story: Embodying traditional satire and humor, he may look stern on the outside but laughs more heartily than anyone. His witty jokes and booming laughter break the ice and bring people closer together.

Business Scope & Key Milestones

  • Global Expansion: Market entry into the UAE (United Arab Emirates) in December 2025 through exports and local consignment sales

  • Merchandising: Planning and preparing distribution for lifestyle design goods and cultural merchandise based on exclusive character IP

  • Digital Transformation (DX Content): Designing immersive brand experiences by merging generative AI artwork with interactive digital elements

  • Content Expansion (Animation & Media): Planning original animations and short-form media content built upon the characters' unique universe

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Sangsangjangsu
KOREA, REPUBLIC OF KOREA, REPUBLIC OF

Sangsangjangsu

Genre: Character
Main Business: Character IP Licensing, Digital Convergence Content, Traditional Character Goods
Main Markets: KOREA, REPUBLIC OF , UNITED ARAB EMIRATES , UNITED STATES
Website: https://sangsangjangsu.creatorlink.net/