Description
‘DIVERFITY’ (Diversity + Fit) : ‘Jeans for our unique body type’
Women have two types of volume in their bodies - upper part (bust), bottom line (hips). However, current pant’s size system is only based on the waist, so that it has not reflected the different types of bottom line or volume. Thus, we produce new jeans with waist-hip size system according to the body type.
Company Information
Healthy Jeans by body type "DIVERFITY"
Category & Business Type
Fashion
Business Type : Women's Wear
Main Business
We have the unique technology in the world which can divide customer’s body shape and recommend the clothes suitable for Asian body shape using our own unique body data algorithm based on the latest data of 6000 adults (men/women) in Korea (’17). Customers can immediately recognize their body type from our survey of 9 questions, then we match with our DIVERFITY's jeans perfectly fitting in their sizes. In addition, we provide the personalized service which recommends new styles based on the data of other customers with similar body shapes and age, using the regional cluster information.