B4PLAY
GameStartup
- Website : www.b4play.io
- Location : BLDG. C, Rm#801 33 Seongchon-gil, Seocho-gu, Seoul, Republic of Korea
Data enterprise in Game industry
Business Description
B4PLAY is an AI data company specializing in automated labeling, analysis, and recommendation of diverse digital media such as games, video, and children’s content.
With its proprietary Generative AI–based metadata framework and indices such as Radar-Pick and Post-Release, B4PLAY provides data infrastructure across the entire gaming industry. The Radar-Pick index predicts the potential success of games prior to launch, while the Post-Release index estimates performance after release, supporting strategic decision-making for game studios and publishers.
The metadata and indices produced at the B4PLAY Datacenter can be applied across multiple industries, including IPTV/OTT, 5G game streaming, children’s content recommendation, publisher marketing, and investment analysis. The company is actively engaging in PoC collaborations with partners such as SAMSUNG Electronics, LG Uplus, NCSOFT, and global publishers.
Currently, B4PLAY has secured two registered domestic patents and raised over 1.7 billion KRW in cumulative funding, establishing solid technological competitiveness. Its capabilities have been validated at global exhibitions such as GDC 2023, CES 2024, Switch Singapore 2024, SLUSH Finland 2024, and Nextrise 2025. Moving forward, B4PLAY aims to strengthen its position as a data infrastructure provider in the global game data market by going beyond analysis to create entirely new raw data through Generative AI.
With its proprietary Generative AI–based metadata framework and indices such as Radar-Pick and Post-Release, B4PLAY provides data infrastructure across the entire gaming industry. The Radar-Pick index predicts the potential success of games prior to launch, while the Post-Release index estimates performance after release, supporting strategic decision-making for game studios and publishers.
The metadata and indices produced at the B4PLAY Datacenter can be applied across multiple industries, including IPTV/OTT, 5G game streaming, children’s content recommendation, publisher marketing, and investment analysis. The company is actively engaging in PoC collaborations with partners such as SAMSUNG Electronics, LG Uplus, NCSOFT, and global publishers.
Currently, B4PLAY has secured two registered domestic patents and raised over 1.7 billion KRW in cumulative funding, establishing solid technological competitiveness. Its capabilities have been validated at global exhibitions such as GDC 2023, CES 2024, Switch Singapore 2024, SLUSH Finland 2024, and Nextrise 2025. Moving forward, B4PLAY aims to strengthen its position as a data infrastructure provider in the global game data market by going beyond analysis to create entirely new raw data through Generative AI.
