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- Website
- http://baeryohan.com/
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- Location
- 5F 274 Seokchonhosu-ro, Songpa-gu, Seoul, Republic of Korea
Baeryohan: Beyond Spaces, Creating K-Lifestyle Culture in Memories
Baeryohan is a K-lifestyle content company designing memorable experiences by understanding everyday life and emotions through space.
We reframe Korean daily rituals—eating, playing, bathing, and resting—into engaging experiences across spaces, content, characters, pop-ups, and products.
Our flagship IP, Ddaeng-ddaeng-i World, transforms routines into cultural experiences: RED DARA reframes bath culture as an emotional ritual, ONAEYO turns food culture into an experience of care and connection, and GEOGIAESEO transforms play into content that connects people. Original characters Ddaerangi, Yorangi, and Irangi extend these experiences into daily life.
Through spatial planning, IP, pop-ups, and tourism content, Baeryohan brings Korean lifestyle culture to the world. We don't just leave spaces; we create cultures that live in memories.
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