Book21 Publishing Group
CharacterAnimationOther
BOOK21 Inc. was established in 1990 with the spirit of "Unlike yesterday, Unlike others.""
For the growth and development of the publishing industry in the 21st century, we boldly abandoned the existing family and traditional publishing system and adopted transparent management and meritocracy based on sharing and sharing. In addition, planning and marketing centered on planning and marketing, regularization of quarterly workshops centered on talent, and bold editing and design outsourcing started the efficient operation of publishers.
As a content provider, BOOK21 is leading the flow of the Korean publishing industry by differentiating brands by field and strategy.
In addition, in order to grow into a content leader that breaks down boundaries, we plan to expand our video media business to grow into a content company.
<NINIKids>
NINIKIDS is a representative channel for children's content operated by Book21.
It is a popular kids' channel that has exceeded 950,000 subscribers in two year and two months since its launch and is still growing steadily.
With videos realized in 2D animation, we produce contents that contain various play education contents based on the enjoyment process such as colors, animals, dinosaurs, and emotional expressions.
With the concept of a fairy who protects emotions, the characters are designed based on animals familiar to children and lead the story of the content.
Starting with the Korean channel, we are currently operating multiple language channels by translating and dubbing into English/Spanish/Indonesian channels.
In the future, we aim to become a mega kids IP by expanding various educational contents for children not only domestically but also globally.
<Magic Hanja>
It is the best-selling children's learning comic book in Korea and has now sold more than 23 million copies.
The combination of Chinese characters, magical fantasy elements, and the educational elements of Cheonjamun became sensationally popular, and it is still a bestseller 20 years after its first publication.
In addition, we have expanded our business in various ways such as TV animation, theater version, and toys, and we are still expanding our partnership using IP.
For the growth and development of the publishing industry in the 21st century, we boldly abandoned the existing family and traditional publishing system and adopted transparent management and meritocracy based on sharing and sharing. In addition, planning and marketing centered on planning and marketing, regularization of quarterly workshops centered on talent, and bold editing and design outsourcing started the efficient operation of publishers.
As a content provider, BOOK21 is leading the flow of the Korean publishing industry by differentiating brands by field and strategy.
In addition, in order to grow into a content leader that breaks down boundaries, we plan to expand our video media business to grow into a content company.
<NINIKids>
NINIKIDS is a representative channel for children's content operated by Book21.
It is a popular kids' channel that has exceeded 950,000 subscribers in two year and two months since its launch and is still growing steadily.
With videos realized in 2D animation, we produce contents that contain various play education contents based on the enjoyment process such as colors, animals, dinosaurs, and emotional expressions.
With the concept of a fairy who protects emotions, the characters are designed based on animals familiar to children and lead the story of the content.
Starting with the Korean channel, we are currently operating multiple language channels by translating and dubbing into English/Spanish/Indonesian channels.
In the future, we aim to become a mega kids IP by expanding various educational contents for children not only domestically but also globally.
<Magic Hanja>
It is the best-selling children's learning comic book in Korea and has now sold more than 23 million copies.
The combination of Chinese characters, magical fantasy elements, and the educational elements of Cheonjamun became sensationally popular, and it is still a bestseller 20 years after its first publication.
In addition, we have expanded our business in various ways such as TV animation, theater version, and toys, and we are still expanding our partnership using IP.
