grayclover
Game
- Website : https://thegrayclover.my.canva.site/
- Location : #614 12 Daewangpangyo-ro 645beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea
grayclover is a South Korea-based game studio that develops mobile casual games with a focus on emotional appeal and creativity. Since its establishment in 2022, the company has independently managed the entire development process—from planning to launch—with a compact and skilled team, producing a variety of casual games.
Starting with Counting Star, which was selected as a Top 10 title at the 2022 Google Play Indie Game Festival, grayclover has released titles such as Animal Cloth Shop, Idle Honey Rush, Synergy Night, and Idle Penguin Fishing, steadily building its development capacity. In 2024, the studio launched JellyCat, an idle casual game featuring a pinball-based combat system, and participated in major game shows including Gamescom 2024, G-STAR, and TGS, strengthening its foundation for global expansion.
In addition, the company was selected as a resident company of the Gyeonggi Global Game Center in 2024 and has remained there to this day, benefiting from a stable development environment and support for global growth.
Starting with Counting Star, which was selected as a Top 10 title at the 2022 Google Play Indie Game Festival, grayclover has released titles such as Animal Cloth Shop, Idle Honey Rush, Synergy Night, and Idle Penguin Fishing, steadily building its development capacity. In 2024, the studio launched JellyCat, an idle casual game featuring a pinball-based combat system, and participated in major game shows including Gamescom 2024, G-STAR, and TGS, strengthening its foundation for global expansion.
In addition, the company was selected as a resident company of the Gyeonggi Global Game Center in 2024 and has remained there to this day, benefiting from a stable development environment and support for global growth.
Business Description
grayclover focuses on developing mobile casual games across hyper-casual, hybrid casual, and mid-core casual genres. To date, the company has launched six titles. Among them, JellyCat has proven its global market potential through participation in international exhibitions and publisher collaboration.
The company is currently co-developing a new title under a partnership agreement with global hyper-casual publisher Supercent.
grayclover adopts a hybrid monetization model combining in-app advertising and in-app purchases. The company operates through a mix of self-publishing and selective publisher partnerships. Moving forward, it aims to diversify its content and expand globally through character IP development, new projects, and adaptation to international platforms.
The company is currently co-developing a new title under a partnership agreement with global hyper-casual publisher Supercent.
grayclover adopts a hybrid monetization model combining in-app advertising and in-app purchases. The company operates through a mix of self-publishing and selective publisher partnerships. Moving forward, it aims to diversify its content and expand globally through character IP development, new projects, and adaptation to international platforms.
