HNF CORPORATION
Character
HNF Co., Ltd. is a character marketing group dedicated to the motto of “Character Merchandising.” The company provides a one-stop service covering the entire value chain, from storytelling and content planning to investment, product development, manufacturing, distribution, and sales.
Through collaborations with Kakao Friends and many leading companies in the IT, gaming, and media industries, HNF continuously creates new character-based business opportunities while actively investing in research and development to expand the value of character IP.
Starting as a licensee, HNF has built strong partnerships with well-known character IPs including Kakao Friends. The company has since expanded its business into IP agency services, currently representing four character IPs — Ganadi, Nunussi, Pokori Friends, and Gomajju — and working to grow their brand value and business potential.
With strategic planning and strong execution capabilities that maximize the storytelling and brand value of characters, HNF Co., Ltd. is growing into a leading boutique company in the character marketing industry.
Through collaborations with Kakao Friends and many leading companies in the IT, gaming, and media industries, HNF continuously creates new character-based business opportunities while actively investing in research and development to expand the value of character IP.
Starting as a licensee, HNF has built strong partnerships with well-known character IPs including Kakao Friends. The company has since expanded its business into IP agency services, currently representing four character IPs — Ganadi, Nunussi, Pokori Friends, and Gomajju — and working to grow their brand value and business potential.
With strategic planning and strong execution capabilities that maximize the storytelling and brand value of characters, HNF Co., Ltd. is growing into a leading boutique company in the character marketing industry.
