JOANDJO

Connecting the world through quiet stories.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.