Jo&Jo Co., Ltd.
CharacterOther
- Website : https://www.lovebenny.com/jonjo1
- Location : 5F 437 Jangpyeong-ro, Saha-gu, Busan, Republic of Korea
Connecting the world through quiet stories.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
Business Description
Jo&Jo has expanded its business by leveraging emotionally engaging character IPs and collaborating across diverse industries.
The company has successfully executed merchandise production and marketing campaigns with renowned global brands (Prada, Innisfree, Calvin Klein, etc.) and has carried out sustainable social contribution projects with NGOs (Save the Children, World Vision, Korean Women’s Foundation, etc.).
Jo&Jo has demonstrated its scalability and commercialization capabilities through publishing, exhibitions, licensing, and the launch of fashion and living products, creating distinctive and sustainable content that attracts attention in global markets.
Major Projects
2017.12 – Bayer Korea “Cheer Up, Youth” campaign: merchandise production and talk show planning
2018.09 – Aekyung Point Mild Line: package design image provision for new product launch
2019.02 – Hyundai Motor “Gift Car Campaign”: participated in promotional video
2019.04 – Innisfree 13th anniversary: No-Sebum Powder & Nail limited edition production (sold out)
2020.10 – Happy Life: KF94 mask design & launch, initiated online sales
2021.03 – Winbridge: launched living products, expanded offline & online distribution channels
2021.06~ – Amante: long-term development of over 20 Love Benny living line products
2021.07 – Prada: KakaoTalk sticker release with 250,000 downloads in 1 hour
2021.10~12 – GLAD Hotel: accommodation package, merchandise production, and exhibition
2022.04 – Save the Children: produced and donated dolls for abused children
2022.10 – Forple: fashion collaboration launched on Wadiz, achieved crowdfunding success
2022.12 – Prada: second KakaoTalk sticker collaboration with 350,000 downloads
2023.01 – Outback Steakhouse: participated in New Year’s promotion (online & offline)
2023.04 – Calvin Klein: KakaoTalk sticker release, boosted global brand awareness
2023.06 – Ministry of Culture, Sports and Tourism: designed emblem for “Meet Sign Language” campaign
2023.07~08 – Samjin Pharmaceutical: pop-up store and large balloon installation to attract offline visitors
2023.07~10 – Korea Cultural Heritage Foundation: illustrated promotional materials for Gung-On Project and cultural festivals
2023.09 – Good People: created keyrings for donation campaign
2023.09 – Salvation Army: “Heart Temperature 37°C” goods & photo zone project
2023.12 – World Vision: produced “One Day Bracelet” merchandise
2023.12 – Lucalab: launched homewear set on Wadiz, achieved crowdfunding goal
2023.12 – Studio Genie: designed stickers & promotional illustrations for drama “Tell Me You Love Me”
2024.03 – Angel Spoon: created awareness-raising webtoon and illustrations for rare/incurable diseases
2024.06~07 – Korean Women’s Foundation: designed illustrations & merchandise for W-Action sharing campaign
2025.03 – Angel Spoon: appointed as PR ambassador for long-term awareness campaign
The company has successfully executed merchandise production and marketing campaigns with renowned global brands (Prada, Innisfree, Calvin Klein, etc.) and has carried out sustainable social contribution projects with NGOs (Save the Children, World Vision, Korean Women’s Foundation, etc.).
Jo&Jo has demonstrated its scalability and commercialization capabilities through publishing, exhibitions, licensing, and the launch of fashion and living products, creating distinctive and sustainable content that attracts attention in global markets.
Major Projects
2017.12 – Bayer Korea “Cheer Up, Youth” campaign: merchandise production and talk show planning
2018.09 – Aekyung Point Mild Line: package design image provision for new product launch
2019.02 – Hyundai Motor “Gift Car Campaign”: participated in promotional video
2019.04 – Innisfree 13th anniversary: No-Sebum Powder & Nail limited edition production (sold out)
2020.10 – Happy Life: KF94 mask design & launch, initiated online sales
2021.03 – Winbridge: launched living products, expanded offline & online distribution channels
2021.06~ – Amante: long-term development of over 20 Love Benny living line products
2021.07 – Prada: KakaoTalk sticker release with 250,000 downloads in 1 hour
2021.10~12 – GLAD Hotel: accommodation package, merchandise production, and exhibition
2022.04 – Save the Children: produced and donated dolls for abused children
2022.10 – Forple: fashion collaboration launched on Wadiz, achieved crowdfunding success
2022.12 – Prada: second KakaoTalk sticker collaboration with 350,000 downloads
2023.01 – Outback Steakhouse: participated in New Year’s promotion (online & offline)
2023.04 – Calvin Klein: KakaoTalk sticker release, boosted global brand awareness
2023.06 – Ministry of Culture, Sports and Tourism: designed emblem for “Meet Sign Language” campaign
2023.07~08 – Samjin Pharmaceutical: pop-up store and large balloon installation to attract offline visitors
2023.07~10 – Korea Cultural Heritage Foundation: illustrated promotional materials for Gung-On Project and cultural festivals
2023.09 – Good People: created keyrings for donation campaign
2023.09 – Salvation Army: “Heart Temperature 37°C” goods & photo zone project
2023.12 – World Vision: produced “One Day Bracelet” merchandise
2023.12 – Lucalab: launched homewear set on Wadiz, achieved crowdfunding goal
2023.12 – Studio Genie: designed stickers & promotional illustrations for drama “Tell Me You Love Me”
2024.03 – Angel Spoon: created awareness-raising webtoon and illustrations for rare/incurable diseases
2024.06~07 – Korean Women’s Foundation: designed illustrations & merchandise for W-Action sharing campaign
2025.03 – Angel Spoon: appointed as PR ambassador for long-term awareness campaign
