laonarae
Character
laonarae is a content company that develops and produces original character IPs centered around adorable animal characters. With emotional storytelling and warm visual styles, laonarae builds immersive character universes that resonate with a wide range of audiences.
The company currently owns two flagship character IPs: PETITBEAR Friends and PP HUNTERS.
PETITBEAR Friends is a heartwarming IP set in a whimsical toy world, featuring characters inspired by teddy bears. With soft and comforting designs, the stories convey themes of friendship, comfort, and the value of everyday moments. This IP has strong cross-generational appeal, reaching children as well as young adult audiences.
PP HUNTERS is a story-driven IP that begins with three adorable puppies secretly following their owner in order to protect them. Combining lovable characters with light adventure elements, the IP holds strong potential for expansion into animation, digital content, and character licensing.
In addition, laonarae operates an offline store in Yeonnam-dong, Seoul, where character-based merchandise and brand experiences allow direct engagement with consumers. This space also serves as a testbed to quickly gauge market response and foster a growing fanbase for its IPs.
laonarae aims to expand its IPs into animation, digital media, and global licensing businesses, with the goal of growing into a globally competitive character brand.
The company currently owns two flagship character IPs: PETITBEAR Friends and PP HUNTERS.
PETITBEAR Friends is a heartwarming IP set in a whimsical toy world, featuring characters inspired by teddy bears. With soft and comforting designs, the stories convey themes of friendship, comfort, and the value of everyday moments. This IP has strong cross-generational appeal, reaching children as well as young adult audiences.
PP HUNTERS is a story-driven IP that begins with three adorable puppies secretly following their owner in order to protect them. Combining lovable characters with light adventure elements, the IP holds strong potential for expansion into animation, digital content, and character licensing.
In addition, laonarae operates an offline store in Yeonnam-dong, Seoul, where character-based merchandise and brand experiences allow direct engagement with consumers. This space also serves as a testbed to quickly gauge market response and foster a growing fanbase for its IPs.
laonarae aims to expand its IPs into animation, digital media, and global licensing businesses, with the goal of growing into a globally competitive character brand.
