Mokak
Mokak is a content and lifestyle brand built around four character IPs — Mokak, Bandi, Tori, and Midobam — each a wooden articulated doll with a lightbulb head. Under the message "Find your light," each character stars in weekly short-form animations, building a growing global fanbase. All four characters are registered designs and original IPs, extending into lifestyle products including handcrafted premium wooden mood lamps.