Overthehand Inc.
BroadcastingCharacterStartupImmersive Content
- Website : www.mascoz.com
- Location : 13F, Overthehand Inc. 213, Bongeunsa-ro, Gangnam-gu, Seoul, Korea
OverTheHand, as a virtual YouTuber (VTuber) platform developer, has been leading the Korean VTuber market since its establishment in 2020, growing rapidly with innovative technology and creative content.
OverTheHand's VTuber solution, MASCOZ, provides high-quality anime-style virtual characters for free. Furthermore, through the MASCOZ real-time motion capture solution, creators can produce more vibrant and attractive content.
OverTheHand's business area extends beyond simply providing a platform; it also focuses on discovering and nurturing talented creators. Through our 'MASCOZ Partners Program', we offer comprehensive support to emerging VTuber creators, including not only technical assistance but also content planning, marketing, and monetization strategies.
Moreover, we are actively expanding into the global market. We are introducing Korean VTuber culture to the world and creating content that blends diverse cultures through international collaborations. Through this, we are opening a new chapter in Korean entertainment.
Based on the 'Crossverse' corporate philosophy that respects individual creativity that can freely cross between reality and virtual, as well as cultural diversity, OverTheHand is pioneering new horizons in the future entertainment industry.
OverTheHand's VTuber solution, MASCOZ, provides high-quality anime-style virtual characters for free. Furthermore, through the MASCOZ real-time motion capture solution, creators can produce more vibrant and attractive content.
OverTheHand's business area extends beyond simply providing a platform; it also focuses on discovering and nurturing talented creators. Through our 'MASCOZ Partners Program', we offer comprehensive support to emerging VTuber creators, including not only technical assistance but also content planning, marketing, and monetization strategies.
Moreover, we are actively expanding into the global market. We are introducing Korean VTuber culture to the world and creating content that blends diverse cultures through international collaborations. Through this, we are opening a new chapter in Korean entertainment.
Based on the 'Crossverse' corporate philosophy that respects individual creativity that can freely cross between reality and virtual, as well as cultural diversity, OverTheHand is pioneering new horizons in the future entertainment industry.
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Business Description
1. Main Business Areas
a) Virtual Influencer Platform Operation
-Support for creating virtual influencers for individuals and companies
-Content creation and live streaming support using AI technology
b) Creator Nurturing and Support
- Operation of 'MASCOZ Partners Program'
- Discovery and nurturing of new virtual influencers
- Provision of technical support, content planning, marketing, and monetization strategies
c) Corporate Collaboration and Marketing Solutions
- Support for creating and operating customized virtual influencers for companies
- Providing strategies for utilizing virtual influencers in brand marketing
d) Global Market Expansion
- Promoting the globalization of Korean virtual influencer technology
- Expanding collaborations with overseas companies and creators
2. Recent Major Achievements and News
- April 2023: Achieved cumulative investment of 10 billion won
- First half of 2023: Surpassed 100,000 monthly active users
- July 2023: Entered the Japanese market, established local partnerships
- September 2023: Enhanced AI voice synthesis technology, expanded multi-language support
- November 2023: Collaborated with global fashion brands for virtual fashion shows
3. Market Positioning
- Leading company in the domestic virtual influencer market
- Providing differentiated services based on AI technology
- Lowering entry barriers with a user-friendly platform
4. Business Model
- Offering basic services for free, monetizing premium features
- Selling customized solutions for businesses
- Commission fees for virtual influencer marketing intermediation
- AI technology licensing
5. Key Collaboration Partners
- Major domestic and international entertainment companies
- Global tech companies (providing AI and cloud services)
- Brands from various industries including fashion, beauty, and gaming
6. Future Strategies and Plans
- Improving service quality through AI technology advancement
- Expanding global market (plans to enter Southeast Asian and North American markets)
- Strengthening connections with metaverse platforms
a) Virtual Influencer Platform Operation
-Support for creating virtual influencers for individuals and companies
-Content creation and live streaming support using AI technology
b) Creator Nurturing and Support
- Operation of 'MASCOZ Partners Program'
- Discovery and nurturing of new virtual influencers
- Provision of technical support, content planning, marketing, and monetization strategies
c) Corporate Collaboration and Marketing Solutions
- Support for creating and operating customized virtual influencers for companies
- Providing strategies for utilizing virtual influencers in brand marketing
d) Global Market Expansion
- Promoting the globalization of Korean virtual influencer technology
- Expanding collaborations with overseas companies and creators
2. Recent Major Achievements and News
- April 2023: Achieved cumulative investment of 10 billion won
- First half of 2023: Surpassed 100,000 monthly active users
- July 2023: Entered the Japanese market, established local partnerships
- September 2023: Enhanced AI voice synthesis technology, expanded multi-language support
- November 2023: Collaborated with global fashion brands for virtual fashion shows
3. Market Positioning
- Leading company in the domestic virtual influencer market
- Providing differentiated services based on AI technology
- Lowering entry barriers with a user-friendly platform
4. Business Model
- Offering basic services for free, monetizing premium features
- Selling customized solutions for businesses
- Commission fees for virtual influencer marketing intermediation
- AI technology licensing
5. Key Collaboration Partners
- Major domestic and international entertainment companies
- Global tech companies (providing AI and cloud services)
- Brands from various industries including fashion, beauty, and gaming
6. Future Strategies and Plans
- Improving service quality through AI technology advancement
- Expanding global market (plans to enter Southeast Asian and North American markets)
- Strengthening connections with metaverse platforms
