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Sangsangjangsu

Our symbol transforms the consonants of 'Sangsangjangsu' (ㅅ,ㅅ,ㅇ,ㅇ) into a vision of curiosity and infinite imaginative possibilities. The harmonious purple, blending cool and warm tones, expresses the joy of sharing content and culture in unity.
CharacterImmersive Content
[Company Profile] Sangsangjangsu

1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.

2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.

3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.

Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.

Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.

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Business Description

Key Business Status

1. Ownership and Enhancement of Original Character IPs
Traditional Culture-Based Character Lineup: Completed the development and continuous enhancement of character IPs that modernly reinterpret traditional motifs, such as Korean traditional masks (Saja-tal, Dokkaebi-tal, Gaksi-tal, Yangban-tal, etc.) and the Bangudae Petroglyphs.

Worldbuilding: Established a solid foundation for content IPs by endowing each character with unique storytelling and personality, moving beyond simple design.

2. On/Offline Content and Merchandise Production
Merchandise Production and Distribution: Currently planning and producing products utilizing character IPs, and establishing a distribution foundation through various on/offline channels.

Digital Visualization: Utilizing AI and digital tools to create diverse artworks of character IPs and visualize their expansive worldviews.

3. Expansion of Domestic and International Business Networks
Overseas Export Record: Explored the potential for K-content in the Middle Eastern market through the initial export of traditional-themed character merchandise to the UAE (United Arab Emirates).

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