Guardian Lion – Saja-tal
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- Types of genre
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Character
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- Year of Production
- 2025
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- Content Type
- Animation
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- Target Age
- Infants and Toddlers
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- Product Type
- Others
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- Production Stage
- In Production
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- Detailed Genre
- Fantasy/Adventure
Video
Summary
• Worldview: The leader of ‘Good Fortune and Protection’, embodying the meaning of ‘Byeokjasi-gyeong’—warding off evil spirits and welcoming auspicious events.
• Approachable Redesign: A modern reinterpretation of the lion mask from the ‘Bukcheong Saja Nollem’ (Bukcheong Lion Dance). Rebranded as a kind guardian figure that appeals to all generations, featuring the round, cute silhouette of a ‘young lion’.
• Symbolism and Function:
- Symbol of warding off misfortune: Acts as a steadfast guardian, driving away negative energy from daily life with overwhelming positive energy and protecting loved ones.
• Character Line-up (5 types):
Guardian Lion (Lion), Kkobi (Goblin), Kkeolkkkeol Yangban (Yangban), Boksi (Bride), Pumeoyong (Cheoyong).
• Approachable Redesign: A modern reinterpretation of the lion mask from the ‘Bukcheong Saja Nollem’ (Bukcheong Lion Dance). Rebranded as a kind guardian figure that appeals to all generations, featuring the round, cute silhouette of a ‘young lion’.
• Symbolism and Function:
- Symbol of warding off misfortune: Acts as a steadfast guardian, driving away negative energy from daily life with overwhelming positive energy and protecting loved ones.
• Character Line-up (5 types):
Guardian Lion (Lion), Kkobi (Goblin), Kkeolkkkeol Yangban (Yangban), Boksi (Bride), Pumeoyong (Cheoyong).
Company Profile
Character
Animation
Immersive Content
[Company Profile] Sangsangjangsu
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while