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Tal-madang Friends

Character
The 'Saja-Tal' keyring, inspired by traditional masks. It brings positive energy and joy to your daily life with its humorous smile and protective spirit.
Year of Production
2025
Content Type
Character
Target Age
all
Product Type
Toys
Production Stage
IP
Detailed Genre
Edutainment

Video

Summary

[Contents Introduction]

1. Mission: Bringing Tradition into Everyday Life Our mission is to breathe new life into Korea's unique cultural heritage through friendly characters and engaging content. We aim to ensure that the value of our precious heritage naturally permeates the daily lives of the public.

2. Worldview and Character Lineup The series is set in an imaginary "Tal-madang" (Mask Arena), where diverse mask characters unite in celebration, transcending regional boundaries.

Guardian Lion (Suho-saja): Inspired by the traditional lion mask, this character serves as an everyday protector, combining a reassuring presence with a humorous smile.

Kkoebi: A playful Dokkaebi (goblin) character that forms a perfect duo with the Guardian Lion, delivering vibrant and joyful energy.

Traditional Mask Lineup: A variety of characters, including Gaksital, Yangbantal, and Cheoyongtal, come together to convey messages of harmony, unity, and tolerance.

3. Creative Direction We reinterpret traditional motifs with a modern sensibility by utilizing AI and various digital tools for high-quality visualization. Furthermore, we propose the joy of experiencing cultural heritage through physical goods, such as plush keyrings, bringing tradition closer to your daily life.

Company Profile

Our symbol transforms the consonants of 'Sangsangjangsu' (ㅅ,ㅅ,ㅇ,ㅇ) into a vision of curiosity and infinite imaginative possibilities. The harmonious purple, blending cool and warm tones, expresses the joy of sharing content and culture in unity.

Character Immersive Content

Sangsangjangsu

[Company Profile] Sangsangjangsu

1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.

2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.

3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.

Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.

Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.

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