Storythinking Lab
CharacterCartoonAnimationOther
- Website : litt.ly/storythinking
- Location : 3F 854 Baksa-ro, Seo-myeon, Chuncheon-si, Gangwon-do, Republic of Korea
"Little beings, deep reflections."
Storythinking Lab heal the world through stories of small, wounded souls. Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value.
We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.
At the heart of our creative vision lies our “Healing Trilogy”:
Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.
Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.
Caviar Boy
— A fish who endures suffering while working in a fine seafood restaurant to repay the fisherman who once spared him—quietly confronting a society that ignores its own moral blindness.
These three stories go beyond entertainment. They are quiet but powerful reflections on dignity, empathy, and our forgotten ethics.
Storythinking Lab build sustainable story IPs that aim to change the world through empathy. We continues to create, grow, and evolve IP-based narratives that offer healing, insight, and artistic beauty—building a more compassionate world, one story at a time.
Storythinking Lab heal the world through stories of small, wounded souls. Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value.
We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.
At the heart of our creative vision lies our “Healing Trilogy”:
Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.
Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.
Caviar Boy
— A fish who endures suffering while working in a fine seafood restaurant to repay the fisherman who once spared him—quietly confronting a society that ignores its own moral blindness.
These three stories go beyond entertainment. They are quiet but powerful reflections on dignity, empathy, and our forgotten ethics.
Storythinking Lab build sustainable story IPs that aim to change the world through empathy. We continues to create, grow, and evolve IP-based narratives that offer healing, insight, and artistic beauty—building a more compassionate world, one story at a time.
Business Description
Story Thinking Lab is a creative platform that heals and connects the world through the power of storytelling.
We engage in a wide range of story-driven content creation and communication projects.
1. Story IP Development
We create expandable content designed for OSMU (One Source Multi Use), including books, animations, webtoons, Instagram toons, and character merchandising.
2. Story Development Projects
We collaborate on story creation for publication and screen adaptation, providing end-to-end guidance from concept to completion.
3. Brand Story Consulting
We support companies and creators in crafting authentic brand narratives
that align with their values and grow into lasting identities.
4. Storytelling Lectures
Our offline B2B lectures—“Speaking to Express Yourself” and “3-Second Photo Essays”— share practical and emotional approaches to narrative thinking.
5. Writing Coaching
Through our online class “Writing with your voice”, we help people discover their voices and tell their own stories. (B2B)
We engage in a wide range of story-driven content creation and communication projects.
1. Story IP Development
We create expandable content designed for OSMU (One Source Multi Use), including books, animations, webtoons, Instagram toons, and character merchandising.
2. Story Development Projects
We collaborate on story creation for publication and screen adaptation, providing end-to-end guidance from concept to completion.
3. Brand Story Consulting
We support companies and creators in crafting authentic brand narratives
that align with their values and grow into lasting identities.
4. Storytelling Lectures
Our offline B2B lectures—“Speaking to Express Yourself” and “3-Second Photo Essays”— share practical and emotional approaches to narrative thinking.
5. Writing Coaching
Through our online class “Writing with your voice”, we help people discover their voices and tell their own stories. (B2B)
