Storythinking Lab
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- Types of genre
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Character
Animation
Story
Other
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- Website
- litt.ly/storythinking
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- Location
- 3F 854 Baksa-ro, Seo-myeon, Chuncheon-si, Gangwon-do, Republic of Korea
"Little beings, deep reflections."
Storythinking Lab heal the world through stories of small, wounded souls. Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value.
We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.
At the heart of our creative vision lies our “Healing Trilogy”:
Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.
Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.
Caviar Boy
— A fish who endures suffering while working in a fine seafood restauran
Storythinking Lab heal the world through stories of small, wounded souls. Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value.
We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.
At the heart of our creative vision lies our “Healing Trilogy”:
Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.
Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.
Caviar Boy
— A fish who endures suffering while working in a fine seafood restauran
Video
Business Description
2026.5. pursuit of Oy(oy) IP global licensing and B2B partnerships
2026.5. Selected for the Gangwon Contents Korea Lab content production support program
2025.12.-2026.1. Featured exhibition <Making Oy(oy)> at the Animation Museum GalleryToon
2025.12. Oy(oy) online store launched
2025.5.-10. Conducted AI-based solo story IP creation project <Project Oy(oy)>, expanded into 15 multi-platform formats
2025.5. Selected for the Gangwon Film Commission promotion & marketing support program
2025.4. Expanded business into original story IP licensing; developed flagship character Oy(oy) story and registered copyright
2025.3. Registered trademark "Storythinking"
2025.2. Naming and story development contract for the Hestia (Hess Lab) brand
2023.6.-2024.7. Story creation B2B/B2C education and consulting for 250+ published works
2023.6.-2024.7. Coaching for Braille book <Between Braille and Print 1·2>, a creative support program for visually impaired creators
2023.6. Storythinking Lab founded
2026.5. Selected for the Gangwon Contents Korea Lab content production support program
2025.12.-2026.1. Featured exhibition <Making Oy(oy)> at the Animation Museum GalleryToon
2025.12. Oy(oy) online store launched
2025.5.-10. Conducted AI-based solo story IP creation project <Project Oy(oy)>, expanded into 15 multi-platform formats
2025.5. Selected for the Gangwon Film Commission promotion & marketing support program
2025.4. Expanded business into original story IP licensing; developed flagship character Oy(oy) story and registered copyright
2025.3. Registered trademark "Storythinking"
2025.2. Naming and story development contract for the Hestia (Hess Lab) brand
2023.6.-2024.7. Story creation B2B/B2C education and consulting for 250+ published works
2023.6.-2024.7. Coaching for Braille book <Between Braille and Print 1·2>, a creative support program for visually impaired creators
2023.6. Storythinking Lab founded