VIDAN & CO INC

VIDAN is a premium scalp care brand built on the fundamental philosophy that "the scalp is skin, too” extending innovative K-skincare technologies to the scalp ecosystem. By incorporating advanced vegan medical-grade ingredients such as PDRN and Peptides, we create an optimal environment for healthy hair growth starting from the roots. From the initial R&D stage, we have secured universal formulation technologies that cater to diverse ethnic groups, skin types, and hair textures to effectively penetrate the global market. Our brand identity deeply embodies the value of "Rooted in Korea, Powered by Innovation," blending traditional Korean aesthetics with cutting-edge beauty technology. The packaging, inspired by the elegant curves of Korean Celadon, combined with rituals reflecting Jeju Haenyo culture, offers a unique and sustainable clean beauty experience. Since our official launch in January 2026, our basic care line has gained significant international recognition at major exhibitions such as Cosmoprof. We are currently achieving tangible results through exports to various countries, proving our global marketability and strong consumer appeal. Building on this early success, we plan to expand our portfolio by launching a high-performance special care line in the second half of 2026. VIDAN aims to redefine the standards of the global premium scalp care market through continuous innovation and respect for heritage. We are committed to becoming a leading global brand that provides professional scalp solutions for users of all backgrounds worldwide.