1VERSE Debut Album <The 1st Verse>
Music
- Year of Production
- 2025
- Detailed Genre
- Dance
Summary
□ The debut single and first album from Singing Beetle’s boy group 1VERSE that combines K-pop’s high-quality production with powerful narratives
- Backed by proven music production capabilities, the U.S. debut single album includes a pre-release track and a title track, with a follow-up mini album also in the works
-A global project where album sales are linked with various content including music videos, showcases, merchandise production and sales (MD), and an online dance challenge
□ Two contrasting tracks that showcase 1VERSE’s full musical spectrum
- The first track, <Multiverse>, carries the message behind the group’s name: “A verse from our lives, a verse from our song. Alone it’s just a verse, but together, it becomes a song.” It speaks of multiple, scattered multiverses coming together to form our world — 1VERSE
- A track that blends retro yet refined sounds of synth-pop and city pop, highlighting the members’ emotional vocals
-The second track, <Shattered>, features an intense fusion of trap and drum & bass, expressing the chaos and emotional turmoil one feels when their world falls apart, conveyed through direct lyrics and explosive energy
□ Incorporating the members’ talents in songwriting, composing, design, and creative direction to reflect the "self-producing idol" branding favored by global K-pop fans
- Members HYUK and KENNY participated in the composition and lyric writing. Notably, HYUK composed a song through the company’s songwriting system in 2021, which was later released in 2023 by TWICE’s Japanese unit MISAMO. The music video reached 15.8 million views and achieved Platinum status on Japan’s Oricon Chart
- Member AITO co-created the choreography for the title track <Shattered> alongside Michael Le, a choreographer with 60 million followers who has worked with artists such as Chris Brown, LE SSERAFIM, and ENHYPEN
□ Music produced by K-pop’s top global production team
- Arrangement: dr. ahn, Secret Weapon (Fantagio’s lead producer team)
- Composition/Lyrics: HYUK, KENNY, Michelle Cho, Secret Weapon, Shorelle, 전A, dr. ahn, Adrian McKinnon, LAS
- Vocal Direction & Background Vocals: Michelle Cho, SLAY, Adrian McKinnon, dr. ahn, Engineer Koo Jong-pil of KLANG Studio
- Mastering: 821 SOUND
□ Music video quality on par with the Big 4 (HYBE, SM, JYP, YG)
- Title track <Shattered>: Directed by Jo Jun-gu of STUDIO AIMUS, known for working on music videos for K-pop artists such as Stray Kids and NCT WISH
- Pre-release track <Multiverse>: Directed by Ham Jae-won of 88GH, known for producing commercials for NewJeans
□ A concept precisely tailored for North America, the group’s target market
- To effectively target radio, streaming, and media channels in North America, the title track <Shattered> was produced in both English and Korean versions
- Inspired by North American toy packaging, the poster and accompanying goods were designed to appeal to Gen Z consumers in the region
- Considering that many Gen Z K-pop fans in North America are particularly engaged with social issues, an eco-friendly mini CD was produced with sustainability in mind
- Backed by proven music production capabilities, the U.S. debut single album includes a pre-release track and a title track, with a follow-up mini album also in the works
-A global project where album sales are linked with various content including music videos, showcases, merchandise production and sales (MD), and an online dance challenge
□ Two contrasting tracks that showcase 1VERSE’s full musical spectrum
- The first track, <Multiverse>, carries the message behind the group’s name: “A verse from our lives, a verse from our song. Alone it’s just a verse, but together, it becomes a song.” It speaks of multiple, scattered multiverses coming together to form our world — 1VERSE
- A track that blends retro yet refined sounds of synth-pop and city pop, highlighting the members’ emotional vocals
-The second track, <Shattered>, features an intense fusion of trap and drum & bass, expressing the chaos and emotional turmoil one feels when their world falls apart, conveyed through direct lyrics and explosive energy
□ Incorporating the members’ talents in songwriting, composing, design, and creative direction to reflect the "self-producing idol" branding favored by global K-pop fans
- Members HYUK and KENNY participated in the composition and lyric writing. Notably, HYUK composed a song through the company’s songwriting system in 2021, which was later released in 2023 by TWICE’s Japanese unit MISAMO. The music video reached 15.8 million views and achieved Platinum status on Japan’s Oricon Chart
- Member AITO co-created the choreography for the title track <Shattered> alongside Michael Le, a choreographer with 60 million followers who has worked with artists such as Chris Brown, LE SSERAFIM, and ENHYPEN
□ Music produced by K-pop’s top global production team
- Arrangement: dr. ahn, Secret Weapon (Fantagio’s lead producer team)
- Composition/Lyrics: HYUK, KENNY, Michelle Cho, Secret Weapon, Shorelle, 전A, dr. ahn, Adrian McKinnon, LAS
- Vocal Direction & Background Vocals: Michelle Cho, SLAY, Adrian McKinnon, dr. ahn, Engineer Koo Jong-pil of KLANG Studio
- Mastering: 821 SOUND
□ Music video quality on par with the Big 4 (HYBE, SM, JYP, YG)
- Title track <Shattered>: Directed by Jo Jun-gu of STUDIO AIMUS, known for working on music videos for K-pop artists such as Stray Kids and NCT WISH
- Pre-release track <Multiverse>: Directed by Ham Jae-won of 88GH, known for producing commercials for NewJeans
□ A concept precisely tailored for North America, the group’s target market
- To effectively target radio, streaming, and media channels in North America, the title track <Shattered> was produced in both English and Korean versions
- Inspired by North American toy packaging, the poster and accompanying goods were designed to appeal to Gen Z consumers in the region
- Considering that many Gen Z K-pop fans in North America are particularly engaged with social issues, an eco-friendly mini CD was produced with sustainability in mind
Company Profile
Music
Singing Beetle
Singing Beetle is dedicated to fostering artists' creative freedom, well-being, and professional growth.
