WelCon Well-made K-Content

2027FW

  • Types of genre

    Fashion

  • Year of Production
    2026
  • Product Type
    Men's Wear

Summary

A distinctive product from a rare Korean designer brand, with the entire process—from fabric selection and design to production—handled in-house for the 2027 FW collection.

Company Profile

Theballon is a Korean designer fashion brand launched in 2015, specializing in men’s wear, women’s wear, unisex collections, and accessories. Based on sophisticated tailoring, design, pattern-making, and in-house production, the brand creates timeless collections with a contemporary sensibility.

Theballon has developed distinctive brand IP through its design and production expertise and creates original products beyond seasonal trends. Its core value, “High-end Quality & Reasonable Price,” reflects its commitment to quality.

The brand has established domestic sales channels through online stores, fashion platforms, department stores, and pop-up stores. It is expanding overseas through BUYMA in Japan and B2B partnerships with international buyers.

In 2026, Theballon participated in CODE KOREA at Pitti Uomo 110 in Florence, Italy, presenting its collections to overseas buyers.

Theballon will expand its distribution network across Japan, Europe, and Asia and increase export sales.

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