Agency ChiChi: Ad Heat Special
Broadcasting
- Year of Production
- 2026
- Content Type
- TV Drama (Mini-series)
- Platform
- OTT Operator
- Target Age
- Teens
- Quantity
- 25(min) 6Quantity Input
Summary
[Previously]
The startup trio faces total collapse—*SportiNet* fails, and investors pull out without warning. After losing their Series A funding, they are forced out of their sleek shared office into a shabby shipping container. With the business dead, they go their separate ways. One day, while absentmindedly messing around with a stale silicone pillow, Yong-sik and Soo-hyun upload a low-budget, joke-like review video to YouTube… Unexpectedly, the video explodes. Overnight, it turns them into the creators behind “CHICHI,” a bizarre and wildly creative advertising content studio. From there, the team begins producing outrageous, one-of-a-kind B-grade ads for the most unpredictable clients imaginable.
[The Temperature of Advertising]
When an overseas investment opportunity for *SportiNet* appears, Yeon-woo makes a difficult choice—leaving his two friends behind to head to the U.S. alone. Left behind, Yong-sik and Soo-hyun drift apart. Years later, Soo-hyun joins DS Group, where he meets Min-joo—a highly capable yet slightly suspicious team leader. Disillusioned by corporate hypocrisy and toxic power dynamics, Min-joo finally snaps—and together with Yong-sik and Soo-hyun, launches a new CHICHI. But what awaits them is something far worse than before—a whole new level of “devils” in the advertising world. Insane clients, impossible demands, and projects where failure means total ruin. Can the CHICHI team overcome absolute evil and rise again as legends of the advertising industry? And in an office where even their “romance instincts” have long shut down… can love ever make a comeback? Darker, wilder, and funnier than ever. CHICHI: The Full-Service Advertising Agency—this is where it truly begins.
The startup trio faces total collapse—*SportiNet* fails, and investors pull out without warning. After losing their Series A funding, they are forced out of their sleek shared office into a shabby shipping container. With the business dead, they go their separate ways. One day, while absentmindedly messing around with a stale silicone pillow, Yong-sik and Soo-hyun upload a low-budget, joke-like review video to YouTube… Unexpectedly, the video explodes. Overnight, it turns them into the creators behind “CHICHI,” a bizarre and wildly creative advertising content studio. From there, the team begins producing outrageous, one-of-a-kind B-grade ads for the most unpredictable clients imaginable.
[The Temperature of Advertising]
When an overseas investment opportunity for *SportiNet* appears, Yeon-woo makes a difficult choice—leaving his two friends behind to head to the U.S. alone. Left behind, Yong-sik and Soo-hyun drift apart. Years later, Soo-hyun joins DS Group, where he meets Min-joo—a highly capable yet slightly suspicious team leader. Disillusioned by corporate hypocrisy and toxic power dynamics, Min-joo finally snaps—and together with Yong-sik and Soo-hyun, launches a new CHICHI. But what awaits them is something far worse than before—a whole new level of “devils” in the advertising world. Insane clients, impossible demands, and projects where failure means total ruin. Can the CHICHI team overcome absolute evil and rise again as legends of the advertising industry? And in an office where even their “romance instincts” have long shut down… can love ever make a comeback? Darker, wilder, and funnier than ever. CHICHI: The Full-Service Advertising Agency—this is where it truly begins.
Company Profile
Broadcasting Character Cartoon Startup Other
ADHESIVE
ADHESIVE is a global studio that produces movie, drama and web-toon contents across diverse traditional and new media platforms. Movies, Dramas, and web-toon start with a story and every story starts with an unique ideas. That's what ADHESIVE is, we create not only a story contents but also the new culture.
