“New Phygital Goods” connect NFC-enabled physical merchandise with AI-powered digital content experiences. By integrating AI and NFC technology into physical goods, they go beyond simple ownership to build an innovative fandom platform where fans can develop an ongoing, interactive relationship with their favorite characters.
Groovworks develops AI-integrated content and products through collaborations with a wide range of content IPs.
We welcome inquiries from content IP holders interested in developing innovative products—such as merchandise that combines AI, NFC technology, and content IP.
Groovworks, your trusted partner for successful AI-content convergence projects, government-supported initiatives, and collaborations.