AR Habox exhibition
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- Types of genre
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Immersive Content
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- Year of Production
- 2020
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- Detailed Genre
- Fashion
Video
Summary
?? Background Highlights
With the global rise of interest in metaverse and AR technologies, combining Korea’s traditional hanbok with immersive tech presents a unique cultural innovation.
On October 21, 2021, the U.S. state of New Jersey declared the first Hanbok Day outside Korea, initiated by Korean-American communities in response to China’s Northeast Project.
To celebrate Hanbok Day, this AR exhibition introduces the beauty and heritage of traditional hanbok, combining costumes from historical Korean dramas with interactive AR experiences.
The exhibition allows audiences to explore "Wearing History"—a curated storytelling of Korean traditional garments from different dynasties.
All hanbok featured are crafted by Korea’s top master designers, countering low-quality imitations with high-end authenticity and cultural artistry.
With the global rise of interest in metaverse and AR technologies, combining Korea’s traditional hanbok with immersive tech presents a unique cultural innovation.
On October 21, 2021, the U.S. state of New Jersey declared the first Hanbok Day outside Korea, initiated by Korean-American communities in response to China’s Northeast Project.
To celebrate Hanbok Day, this AR exhibition introduces the beauty and heritage of traditional hanbok, combining costumes from historical Korean dramas with interactive AR experiences.
The exhibition allows audiences to explore "Wearing History"—a curated storytelling of Korean traditional garments from different dynasties.
All hanbok featured are crafted by Korea’s top master designers, countering low-quality imitations with high-end authenticity and cultural artistry.
Company Profile
Character
Modern.Han Co., Ltd. aims to expand K-Culture to a global scale with a lifestyle product that perfectly combines Korean traditions and modern designs.
It stands out through its innovative approach of combining tradition and modernity, delivering culturally significant meaning that evokes consumer empathy ahead of trends. Modernity leverages Modernity's know-how in business strategy, marketing, and project management to ensure it meets the highest standards.
We will promote Korean traditional culture globally and contribute to global cultural exchange. It aims to enhance cultural understanding and bridge the gap between tradition and modernity by providing unprecedented innovative ideas and products.
It stands out through its innovative approach of combining tradition and modernity, delivering culturally significant meaning that evokes consumer empathy ahead of trends. Modernity leverages Modernity's know-how in business strategy, marketing, and project management to ensure it meets the highest standards.
We will promote Korean traditional culture globally and contribute to global cultural exchange. It aims to enhance cultural understanding and bridge the gap between tradition and modernity by providing unprecedented innovative ideas and products.