banjangpark
Character
- Year of Production
- 2025
- Content Type
- Character
- Target Age
- Adults
- Product Type
- Others
- Production Stage
- In Production
- Detailed Genre
- Sitcom
Video
Summary
Unique IP Competitiveness: Authentic Character & High Relatability
Unlike perfect, idealized characters, the "Bak Ban-jang" IP stands out through its authentic portrayal of imperfection. This resonates deeply with audiences, creating a strong emotional bond that secures long-term fan loyalty. Powerful Brand Messaging: Spreading Hope for Positive Influence
The content's consistent message of "it’s okay not to be perfect" provides powerful emotional solace to modern audiences. This builds a positive brand image and offers significant value for potential brand partnerships and corporate social responsibility initiatives. Proven Scalability & Global Market Potential
Beginning as a webtoon, the "Bak Ban-jang" IP has already demonstrated its market viability through the successful publication of its cartoon essay, How to Live Happily. Its translation into multiple languages confirms the content's universal appeal, signaling strong potential for future expansion into merchandise, animation, and educational content on a global scale.
Unlike perfect, idealized characters, the "Bak Ban-jang" IP stands out through its authentic portrayal of imperfection. This resonates deeply with audiences, creating a strong emotional bond that secures long-term fan loyalty. Powerful Brand Messaging: Spreading Hope for Positive Influence
The content's consistent message of "it’s okay not to be perfect" provides powerful emotional solace to modern audiences. This builds a positive brand image and offers significant value for potential brand partnerships and corporate social responsibility initiatives. Proven Scalability & Global Market Potential
Beginning as a webtoon, the "Bak Ban-jang" IP has already demonstrated its market viability through the successful publication of its cartoon essay, How to Live Happily. Its translation into multiple languages confirms the content's universal appeal, signaling strong potential for future expansion into merchandise, animation, and educational content on a global scale.
Company Profile
Character Cartoon Animation
LIGHT FILM
"We are a company that creates and distributes educational content that delivers hope and happiness. Since December 2022, we have been sharing comfort with those in need through the character 'Park Banjang.' Through publishing, merchandise production, art exhibitions, and media exhibitions, we create healing content both online and offline for audiences in Korea and around the world."
