LIGHT FILM
CharacterCartoonAnimation
- Website : www.lightfilm.co.kr
- Location : 1 10-3 Dongho-ro 17ga-gil, Jung-gu, Seoul, Republic of Korea
Light Film is a creative content powerhouse specializing in "emotional healing" through its original IP, 'Banjang Park.' We deliver comfort and happiness to modern audiences by bridging the gap between online and offline experiences with multi-platform content, including premium merchandise and immersive media art. By integrating educational value with artistic excellence, Light Film is redefining the K-content paradigm. Our goal at K-EXPO USA 2026 is to validate the global potential of our 'K-Healing' IP and establish strategic partnerships in North America to leap forward as a globally recognized brand.
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Business Description
① Proprietary IP Business (Character ‘Bak-Banjang’)
Brand Building: Established a character IP themed around "emotional healing." Published the book How to Live Happily and developed diverse merchandise, including cards and stickers.
Intellectual Property (IP) Management: Successfully secured global trademark rights in four major markets: the United States (USPTO), Japan, France, and China.
② Digital Branding & Content Production
B2B Consulting: Developed the brand catchphrase for 'Seoju Group' (a perfumery with a 52-year heritage) and directed PR videos for leading public arts institutions, including the Sejong Center and the National Theater of Korea.
Media Collaboration: Executed multi-industry content collaborations, including PPL for Watcha Original dramas, sponsorship for the film Commission, and album cover production for 'Ogada Group.'
③ Generative AI-driven Tech-Content Innovation
Process Optimization: Achieved over a 300% increase in production efficiency by implementing Generative AI workflows for short-form content and digital asset creation.
Innovative Content Planning: Leading new media projects that blend technology with emotion, such as producing AI-powered K-POP based on classical Sijo (traditional Korean poetry) for the Baemyung Middle School project.
Global Business Readiness
North American Market Targeting: Preparing for local licensing businesses and distribution channel development based on secured U.S. trademark rights.
Artistic Milestones: Proved the unique value of the artist IP by participating in 26 exhibitions domestically and internationally (including the U.S., France, and Taiwan) between 2023 and 2025.
Brand Building: Established a character IP themed around "emotional healing." Published the book How to Live Happily and developed diverse merchandise, including cards and stickers.
Intellectual Property (IP) Management: Successfully secured global trademark rights in four major markets: the United States (USPTO), Japan, France, and China.
② Digital Branding & Content Production
B2B Consulting: Developed the brand catchphrase for 'Seoju Group' (a perfumery with a 52-year heritage) and directed PR videos for leading public arts institutions, including the Sejong Center and the National Theater of Korea.
Media Collaboration: Executed multi-industry content collaborations, including PPL for Watcha Original dramas, sponsorship for the film Commission, and album cover production for 'Ogada Group.'
③ Generative AI-driven Tech-Content Innovation
Process Optimization: Achieved over a 300% increase in production efficiency by implementing Generative AI workflows for short-form content and digital asset creation.
Innovative Content Planning: Leading new media projects that blend technology with emotion, such as producing AI-powered K-POP based on classical Sijo (traditional Korean poetry) for the Baemyung Middle School project.
Global Business Readiness
North American Market Targeting: Preparing for local licensing businesses and distribution channel development based on secured U.S. trademark rights.
Artistic Milestones: Proved the unique value of the artist IP by participating in 26 exhibitions domestically and internationally (including the U.S., France, and Taiwan) between 2023 and 2025.
