LIGHT FILM
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- Types of genre
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Character
Cartoon
Animation
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- Website
- https://www.lightfilm.co.kr/
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- Location
- 1 10-3 Dongho-ro 17ga-gil, Jung-gu, Seoul, Republic of Korea
Light Film is a one-person creative studio built around the healing character IP "Banjang Park." Starting from a published cartoon-essay book, the IP has expanded into original art exhibitions, merchandise, department-store pop-ups, and overseas exhibitions. Under the message "everyone has a place where they shine," Banjang Park is growing as an OSMU (one-source multi-use) IP that offers everyday comfort to a burned-out, fatigued modern audience.
Character: Banjang Park
Banjang Park reinterprets life's difficulties with quirky imagination and humor. Beneath a gentle surface, the character spans a wide emotional range — cute, pitiful, blunt, comedic — making it flexible across products and content. The "Trio" format (Banjang Park, T-Banjang, Hong-Banjang) allows use as a unit, individually, or as a trio.
Character: Banjang Park
Banjang Park reinterprets life's difficulties with quirky imagination and humor. Beneath a gentle surface, the character spans a wide emotional range — cute, pitiful, blunt, comedic — making it flexible across products and content. The "Trio" format (Banjang Park, T-Banjang, Hong-Banjang) allows use as a unit, individually, or as a trio.
Video
Business Description
① Character IP
Self-run development of the Banjang Park character across original art and 30+ merchandise categories (pens, stickers, mugs, cushions, fabric posters), handling planning through production and sales in-house
② Publishing
The 2022 cartoon essay How to Live a Happy Life is the origin point of the IP's world. Distributed through major Korean bookstores and Amazon Kindle (English edition), and adopted as a school-wide vision textbook at Baemyeong Middle School
③ Retail & Pop-up
Since 2023, pop-up stores at major Korean department store groups including The Hyundai Seoul, Hyundai, Lotte, and Shinsegae branches
④ Global
Overseas exhibitions in LA, Toulouse, and Taipei (sold out at a Taiwan art fair). Selected three years running for the Korea Copyright Commission's overseas IP support program, and in discussions with KOCCA New York on entering the US wellness market. Trademarks registered in the US, China, Japan, and France
⑤Education & Wellness
⑥Brand Collabs & Media
Self-run development of the Banjang Park character across original art and 30+ merchandise categories (pens, stickers, mugs, cushions, fabric posters), handling planning through production and sales in-house
② Publishing
The 2022 cartoon essay How to Live a Happy Life is the origin point of the IP's world. Distributed through major Korean bookstores and Amazon Kindle (English edition), and adopted as a school-wide vision textbook at Baemyeong Middle School
③ Retail & Pop-up
Since 2023, pop-up stores at major Korean department store groups including The Hyundai Seoul, Hyundai, Lotte, and Shinsegae branches
④ Global
Overseas exhibitions in LA, Toulouse, and Taipei (sold out at a Taiwan art fair). Selected three years running for the Korea Copyright Commission's overseas IP support program, and in discussions with KOCCA New York on entering the US wellness market. Trademarks registered in the US, China, Japan, and France
⑤Education & Wellness
⑥Brand Collabs & Media