Blackcat NARU
- Year of Production
- 2015
- Content Type
- Mobile Online (Scroll View)
- Target Age
- All
- Quantity
- 40
Video
Summary
Black Cats with a Cute and Positive Image
For a long time, black cats have unjustly suffered the misconception of being "ominous" or "witches' familiars," enduring the most severe abuse. Their plight continues even today, as they are still among the least adopted animals in shelters.
"Blackcat NARU" is precisely one such black cat. The character NARU was created to demonstrate that black cats can be just as cute and lovable as any other cat.
NARU aims to resolve the prejudices against black cats, which have been tabooed by the public, by transforming them into an adorable character, thereby fostering a positive image. Through this, it is hoped that misconceptions about black cats will be dispelled, and that it will contribute, however small, to solving the problem of abandoned animals.
Aside from a brief period of worship in ancient Egypt, cats, throughout history, have largely faced adversity. Among them, black cats have carried a particularly negative image. However, NARU is a character designed to change this perception, giving black cats a cute, positive, and bright image, so that they can be loved and live happily as companion animals with humans.
Blackcat NARU began as a webtoon in 2015. The first volume of the comic book series, "Blackcat NARU - Cat Heaven," was published in 2018, followed by the second volume in 2019. Last year, in October 2024, a webtoon featuring Naru, offering common knowledge about cats, was also published as a comic book titled "Cat Common Sense Learned Through Comics."
For a long time, black cats have unjustly suffered the misconception of being "ominous" or "witches' familiars," enduring the most severe abuse. Their plight continues even today, as they are still among the least adopted animals in shelters.
"Blackcat NARU" is precisely one such black cat. The character NARU was created to demonstrate that black cats can be just as cute and lovable as any other cat.
NARU aims to resolve the prejudices against black cats, which have been tabooed by the public, by transforming them into an adorable character, thereby fostering a positive image. Through this, it is hoped that misconceptions about black cats will be dispelled, and that it will contribute, however small, to solving the problem of abandoned animals.
Aside from a brief period of worship in ancient Egypt, cats, throughout history, have largely faced adversity. Among them, black cats have carried a particularly negative image. However, NARU is a character designed to change this perception, giving black cats a cute, positive, and bright image, so that they can be loved and live happily as companion animals with humans.
Blackcat NARU began as a webtoon in 2015. The first volume of the comic book series, "Blackcat NARU - Cat Heaven," was published in 2018, followed by the second volume in 2019. Last year, in October 2024, a webtoon featuring Naru, offering common knowledge about cats, was also published as a comic book titled "Cat Common Sense Learned Through Comics."
Company Profile
Character Cartoon
NARUCO CO.,LTD.
NARUCO Co., Ltd., a social enterprise, started as a cartoon and animation creation company in Mapo-gu, Seoul in September 2005 and expanded its scope to design, printing, and publishing. In 2009, it moved into Goyang Industrial Promotion Agency and expanded its business area to various fields such as homepages, shopping malls, and system development.
It was designated as a preliminary social enterprise in Gyeonggi-do in 2014 and certified as a social enterprise by the Ministry of Employment and Labor in 2017, contributing to society as a member of the social enterprise.
In particular, in 2015, the Internet newspaper "Cat News" and the paper newspaper "Meow Newspaper" were published one after another to mark the 10th anniversary of their foundation, while the webtoon 'Black Cat Naru-Cat Heaven' was published as a series and comic book, and the main character Black Cat Naru character business is also actively developing.
It was designated as a preliminary social enterprise in Gyeonggi-do in 2014 and certified as a social enterprise by the Ministry of Employment and Labor in 2017, contributing to society as a member of the social enterprise.
In particular, in 2015, the Internet newspaper "Cat News" and the paper newspaper "Meow Newspaper" were published one after another to mark the 10th anniversary of their foundation, while the webtoon 'Black Cat Naru-Cat Heaven' was published as a series and comic book, and the main character Black Cat Naru character business is also actively developing.
