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Blue Chip Stars

Year of Production
2021
Content Type
Entertainment
Platform
OTT Operator
Target Age
Adults
Quantity
15(min) 20Quantity Input

Summary

Celebrities with unexpected and hidden charm! List yourself on the human stock market under your name!

Celebrities who have negative public image due to ridiculous rumors or who are difficult to show their true selves even through social media, broadcast, and live commerce list themselves on the human stock market. Their one-and-only goal is: to raise their stock price through the weekly mission to record the highest closing price! The weekly practice VCR becomes their gossips that cause fluctuation on the graph! Which celebrities do investors across the world invest in?

A variety show where celebrities become Blue Chips to prove their value, <Blue Chip Stars>!

Company Profile

Broadcasting

FormatEast Co., Ltd

FormatEast is a combination of Format and East, meaning that the West, the origin of format industry is currently paying significant attention to Korea content and hence we aim to become a representative hub of Asian format business that will take the lead in the format market in the coming future. Established in 2018 December, FormatEast is a 100% subsidiary, a format distribution arm of SBS where we aim to discover, create, and develop new global content IP targeting various channels and platforms from all over the world. Through such mission, we intend to establish a new IP business ecosystem that centers around Asia in the current format industry that’s centered on Western market and become the hub of worldwide IP distribution. Furthermore, FormatEast also aspires to expand its business areas utilizing format IP through global marketing, global co-production, production consulting, format conference- education business, production management/networking, global format research and development.

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