Cloud Cake
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- Types of genre
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Startup
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- Year of Production
- 2023
Video
Summary
<Park Byeol’s Philosophy>
Park Byeol believes that even in a fast and sometimes harsh world, people can rediscover small moments of happiness and warmth through gentle beings and everyday experiences. She values living emotions and handmade traces over polished perfection, and hopes to share those feelings of happiness with others.
<The Worldview of the Original Cloud Cake IP>
Cloud Cake is a small emotional cake floating in the sky.
The cake symbolizes celebration and happiness, while the cloud represents comfort and emotion. It gently holds feelings such as joy, sadness, longing, love, and healing, turning ordinary moments into small but precious memories.
In the world of Cloud Cake, every emotion matters, and happiness grows when it is shared.
Park Byeol believes that even in a fast and sometimes harsh world, people can rediscover small moments of happiness and warmth through gentle beings and everyday experiences. She values living emotions and handmade traces over polished perfection, and hopes to share those feelings of happiness with others.
<The Worldview of the Original Cloud Cake IP>
Cloud Cake is a small emotional cake floating in the sky.
The cake symbolizes celebration and happiness, while the cloud represents comfort and emotion. It gently holds feelings such as joy, sadness, longing, love, and healing, turning ordinary moments into small but precious memories.
In the world of Cloud Cake, every emotion matters, and happiness grows when it is shared.
Company Profile
Character
Fashion
Startup
Immersive Content
D’FRAME Platform Co., Ltd. is a Korea-based IP content commerce company that develops and distributes participatory fashion and lifestyle products using its own character IP and artist collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.