WelCon Well-made K-Content

Cloud Cake

  • Types of genre

    Fashion

  • Year of Production
    2023
  • Product Type
    Other

Video

Summary

Introduction to Cloud Cake

On a special day, a cake that symbolizes a happy day
If you fly in the sky
Wouldn't more people be happy together?
It's a cloud cake with Stella Park's heart.

Stella Park is a writer
A writer who draws happy moments that maybe we can miss.
Even if it's small and small, if we're together
The size is included in the ideological picture of giving greater happiness and enjoyment that cannot be discussed.
We put this Cloud Cake in a T-shirt.

Company Profile

D'FRAME

Character

Fashion

Startup

Immersive Content

D’FRAME Platform Co., Ltd. is a Korea-based IP content commerce company that develops and distributes participatory fashion and lifestyle products using its own character IP and artist collaborations.

Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.

D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.

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