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Defamiliarization

Fashion
FW26 Seoul Fashion Week Opening Show
Year of Production
2026
Product Type
Men's Wear

Video

Summary

MÜNN was launched in 2013 by the creative director Hyun-min Han. We stay away from the traditional
garment making process instead, we take an unfamiliar approach that has not been done before to push .
out creativity to the maximum ability. We gain our inspiration from the 60’s made-to-order high-quality
ethics. With that inspiration in mind, our way of sewing garments is the most notable quality that makes us
stand out. We don’t follow the traditional way of sewing our garments. Instead, this process begins with us
switching up the order on how we sew our garments, we found that lead us to a new silhouette that
wouldn’t be done if we were to follow the traditional method of garment construction.
These foreign concepts will be presented with details and materials used in our creation,
and we will continue to challenge the old concepts of fashion.

Company Profile

MÜNN is coming from the final syllable of the designer’s name, ‘Min’, which is pronounced in German.

Fashion

Munn Seoul

MÜNN is a brand founded by designer "Hyun-min Han".

Each season, the brand presents new collections under the concept of "Defamiliarization."

Recently, the brand won first place in the 'Designer of the Year' award and received the <Minister of Culture and Sports Award>.

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