Dive Into K-POP. Feel It Real - K-POP Artist IP-based Interactive LBE VR Immersive Experience
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- Types of genre
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Music
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- Year of Production
- 2026
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- Detailed Genre
- Dance
Summary
'Dive Into K-POP. Feel It Real' is a free-roam immersive LBE VR fan experience in which groups of 4-10 fans wear HMDs and physically walk together through a single real-world space to explore the universe of a K-POP artist.
The experience is designed as a multi-stage fan journey, including a Waiting Zone (artist video screening, safety briefing, team formation), an Experience Zone (immersive walk-through), and an Afterglow Zone (digital polaroid viewing, QR download, and SNS sharing).
Music video sets and album concept spaces are recreated in photoreal 3D (3DGS), while marker-based positional tracking ensures safe multi-user free-roam movement. A 15-minute rotation cycle enables a high-throughput operation of 200-250 visitors per day.
The experience is designed as a multi-stage fan journey, including a Waiting Zone (artist video screening, safety briefing, team formation), an Experience Zone (immersive walk-through), and an Afterglow Zone (digital polaroid viewing, QR download, and SNS sharing).
Music video sets and album concept spaces are recreated in photoreal 3D (3DGS), while marker-based positional tracking ensures safe multi-user free-roam movement. A 15-minute rotation cycle enables a high-throughput operation of 200-250 visitors per day.
Company Profile
Broadcasting
Startup
Immersive Content
VRUNCH Inc., founded in 2017, is an immersive media company built on the philosophy of "Art & Tech," creating technology-driven digital content across AI, VR/AR/XR, and the metaverse.
Our core business is LBE (Location-Based Entertainment) VR — a next-generation immersive format in which groups of 4 to 10 visitors freely walk through a shared virtual world, using ordinary venues such as retail stores, pop-ups, and exhibition halls as VR arenas without dedicated facilities. VRUNCH owns the full technology stack for LBE VR, including photorealistic virtual space reconstruction based on AI and 3D Gaussian Splatting (3DGS), multi-user tracking and networked synchronization, and interactive content development, and is expanding this into fandom-oriented immersive experiences built on K-POP artist IP.
We have delivered large-scale immersive exhibitions where multiple visitors move and experience content together — including the Daejeon National Cemetery Memorial Future Hall and Baekje Royal
Our core business is LBE (Location-Based Entertainment) VR — a next-generation immersive format in which groups of 4 to 10 visitors freely walk through a shared virtual world, using ordinary venues such as retail stores, pop-ups, and exhibition halls as VR arenas without dedicated facilities. VRUNCH owns the full technology stack for LBE VR, including photorealistic virtual space reconstruction based on AI and 3D Gaussian Splatting (3DGS), multi-user tracking and networked synchronization, and interactive content development, and is expanding this into fandom-oriented immersive experiences built on K-POP artist IP.
We have delivered large-scale immersive exhibitions where multiple visitors move and experience content together — including the Daejeon National Cemetery Memorial Future Hall and Baekje Royal