DJ KKONTHAT
Video
Summary
• Content Overview – A character-driven DJ performance IP inspired by the Korean slang “Kkondae” (often used to describe stereotypical “boomers”) – A hybrid live performance combining original music × real human DJ artists × animated music videos – Features self-remixed EDM tracks that fuse K-POP favored by global Gen Z with 80s/90s Classic Pop that gets older generations dancing – Connects generations through music and media performance – Main Theme: “Generational Unity” • Key Message – A K-Uncle character that voices the inner thoughts of people in their 40s and 50s around the world – “We still know how to have fun!” • Target Audience – All-age, cross-generational performance content – Primary MD target: Men aged 30 and above • Core Theme & Narrative – Challenges social stereotypes associated with “boomers” through humor and empathy – Reframes generational differences as shared experiences rather than conflicts – Sample message: “Sighing over rising fried chicken prices isn’t just a Gen Z problem — it’s everyone’s problem.”
Company Profile
Character Animation Startup Other
Pawbulous Inc
Pawbulous Inc. is a next-generation K-content IP studio that breaks the boundaries of traditional character IP, building a global live entertainment and cross-media ecosystem rooted in original storytelling and music.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
We operate an integrated value chain — from character IP development and original music production to live performance and global licensing — all built in-house by a passionate creative team. Going beyond conventional character merchandise, we pursue a multi-platform IP strategy that expands into live performance and media content.
Our current IP portfolio includes KKonThat, a performance-driven IP that humorously deconstructs generational conflict; Mamotori, a healing IP targeting women in their 20s and 30s; and Figgles, an animation IP aimed at the global edutainment market. Each IP operates under a portfolio strategy with differentiated target audiences and content formats.
All executives directly handle design, marketing, and global sales operations, and conduct business firsthand in international markets backed by multilingual communication capabilities in English, French, Spanish, Japanese, and Indonesian.
