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father-in-law is a cook

Character
Character application to Seoul-style kimchi product package design
Year of Production
2021
Content Type
Character
Target Age
Adults
Product Type
Others
Production Stage
Completed Program
Detailed Genre
Entertainment

Summary

'Father-in-law is a chef' series by Jung-seop Lee, a culinary researcher and broadcaster, based on the concept of cooking for his daughter-in-law.
A character that promotes retrotte products that contain the original taste of Jonggatjip along with the introduction of K-food.
A father-in-law's delightful cooking recipe series for a busy daughter-in-law with branding characters for Korean retro products such as kimchi, salted fish, and soup.

Company Profile

Character

DESIGN WOLF

We consider integrated art direction important. Even small projects need to be consistent without losing direction harmoniously in the big picture.

Traditional originalities such as brand marketers, visual communicators, and graphic designers are preserved, but new content is created in line with trends through various combinations of art and culture, entertainment, architecture, and beauty.

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