HAROO
Immersive Content
- Year of Production
- 2026
- Detailed Genre
- Other
Summary
HAROO – AI K-POP Immersive Fandom Experience Platform
HAROO is an immersive fandom experience platform that combines AI voice, conversation, and emotion recognition technologies developed in-house by H-LUV based on K-POP artist IP. Through the HAROO app/web, users are immediately provided with an 'participatory K-POP experience' that goes beyond passive appreciation, including ① real-time 1:1 AI voice conversation with their favorite K-POP artists, ② emotion-responsive interaction, ③ receiving personalized messages based on user context, and ④ voice conversation in local languages (Czech and Polish).
HAROO is an immersive fandom experience platform that combines AI voice, conversation, and emotion recognition technologies developed in-house by H-LUV based on K-POP artist IP. Through the HAROO app/web, users are immediately provided with an 'participatory K-POP experience' that goes beyond passive appreciation, including ① real-time 1:1 AI voice conversation with their favorite K-POP artists, ② emotion-responsive interaction, ③ receiving personalized messages based on user context, and ④ voice conversation in local languages (Czech and Polish).
Company Profile
Startup Immersive Content
HROOV
H-ROOV Inc., founded in August 2025 and headquartered in Seoul, is an AI voice technology startup developing voice-companion solutions that address digital exclusion and emotional isolation among senior citizens. The company has built proprietary capabilities in Whisper-based STT, VITS/XTTS TTS, and KoBERT+CNN-LSTM multimodal emotion recognition, integrated into ESP32-S3 edge devices for its flagship "AI VOICE DOLL" product. Leveraging a voice IP licensing agreement with trot singer Song Ga-in, H-Rub targets Korea's 1.92 million single-senior households and nationwide welfare-center B2G channels, while simultaneously expanding into the K-POP fandom market through its HAROO platform—positioning itself as a dual-track voice AI platform company across senior care and entertainment.
