Orphaned and abandoned, Seo Jaeryeong was hustling through life, taking on risky gigs just to survive. But a glimmer of hope appears when she starts ghostwriting art assignments for college students, dreaming of a fresh start. Enter Lee Dohyun, a charismatic art professor with an icy demeanor. He catches onto Jaeryeong's scheme and offers her a deal she can't quite refuse – a hefty sum to stop helping the students. Money talks, and Jaeryeong finds herself tangled in Dohyun's world, unexpectedly starting to learn about art... and maybe more.
Just when things get interesting, a blast from Jaeryeong's past crashes back into her life: Jungpyo, her high school admirer. Suddenly, Jaeryeong is at the center of a sizzling brotherly rivalry. Jungpyo, nursing a deep resentment for his brother Dohyun, feels like everything has been stolen from him and sets his sights on claiming Jaeryeong as his own.
The tension explodes when Jungpyo brazenly kisses Jaeryeong in front of Dohyun, igniting an all-out war between the brothers. Their fierce battle culminates in a devastating accident that leaves Jaeryeong with amnesia.
Now, guilt-ridden Dohyun pushes her away, while the obsessive Jungpyo sees this as his golden opportunity to finally win her over. Despite her memory loss, Jaeryeong finds herself instinctively drawn to Dohyun, leaving her trapped between a man consumed by remorse and another driven by a dangerous desire. Lost memories, burning passions, and a love triangle on the brink of implosion – whose heart will Jaeryeong choose, if she can even remember?
New Branch Contentory is an AI-powered global content supply chain company that seamlessly connects fragmented media markets. Going beyond traditional production, we architect optimal business structures to determine how content achieves global success by integrating the right technologies and platforms. Leveraging data-driven trend screening, we discover high-potential short-form and original IPs, while drastically reducing production time and costs through precision matching with optimal AI and live-action production partners. Backed by a robust network of over 30 global platform partnerships, we execute demand-driven distribution strategies and generate sophisticated IP monetization streams, including licensing and revenue sharing. Through expanding international co-productions and penetrating new global markets, New Branch Contentory is rapidly evolving into the ultimate global infrastructure platform that perfectly bridges worldwide content assets with global demand.