Idle MoonRabbit: AFK RPG
- Year of Production
- 2021
- Content Type
- RPG
- Target Age
- All
- Art
- 2D
- Service Step
- In Service
Summary
Able Games' first game, Idle MoonRabbit: AFK RPG, is a mobile idle RPG based on characters with popular Korean characteristics and motifs.
The game was developed with this motto in mind: "Easy to learn, hard to master." We designed the game with straightforward and easy initial gameplay so that users would not find it difficult to get into it, and so that it prevents users from leaving by implementing advanced strategical components in the late-game.
With a high degree of game completeness and appealing visual factors, MoonRabbit: AFK RPG has a perfect balance between easy-to-understand vertical growth and parallel growth which is achieved through strategies and farming. The game is available in over 180 countries, and the number of users and revenue have shown steady increases over the past year and a half.
Three months after its launch in June 2021, the game achieved 100,000 total downloads on Google, and in the first quarter of 2022, it ranked 1st place in simulation genre revenue and 35th place in total revenue. After its global launch in 180 countries in June 2022, it rose to 1st place in the popular free games rankings in Japan and Taiwan. It then continued its feats with a total of 30.7 billion KRW revenue and 2.37 million total downloads.
Through integrative global content, we are establishing a competition system that runs in a virtuous cycle where users from all around the world can participate in. MoonRabbit: AFK RPG has a quick and easy growth system that minimizes fatigue felt by users. With this, we aim to make MoonRabbit be the best idle game in the Asian market and are also continuing to expand to the global market.
The game was developed with this motto in mind: "Easy to learn, hard to master." We designed the game with straightforward and easy initial gameplay so that users would not find it difficult to get into it, and so that it prevents users from leaving by implementing advanced strategical components in the late-game.
With a high degree of game completeness and appealing visual factors, MoonRabbit: AFK RPG has a perfect balance between easy-to-understand vertical growth and parallel growth which is achieved through strategies and farming. The game is available in over 180 countries, and the number of users and revenue have shown steady increases over the past year and a half.
Three months after its launch in June 2021, the game achieved 100,000 total downloads on Google, and in the first quarter of 2022, it ranked 1st place in simulation genre revenue and 35th place in total revenue. After its global launch in 180 countries in June 2022, it rose to 1st place in the popular free games rankings in Japan and Taiwan. It then continued its feats with a total of 30.7 billion KRW revenue and 2.37 million total downloads.
Through integrative global content, we are establishing a competition system that runs in a virtuous cycle where users from all around the world can participate in. MoonRabbit: AFK RPG has a quick and easy growth system that minimizes fatigue felt by users. With this, we aim to make MoonRabbit be the best idle game in the Asian market and are also continuing to expand to the global market.
Company Profile
Game
Able Games Co., Ltd.
Able Games is a game development company comprised of four key developers of King's Raid, a successful global mobile game from Vespa.
With experience and knowledge from developing King's Raid which hit 150 billion KRW in revenue, Able Games developed its first-ever mobile game, Idle MoonRabbit: AFK RPG. Within a year and a half since its launch as a stand-alone service without a publisher, the game generated 30 billion KRW of revenue. Some of our many feats include ranking 6th place in the 2022 Changu program hosted by the Ministry of SMEs and Startups, being awarded 1st place for benefiting the most from GSP Plus hosted by KOCCA, and being awarded Startup Company Award in the 2022 Game Awards.
Although we had started out with 4 members, we have now grown into a company with around 30 employees, and we plan to recruit 5 more this year. Games is a vibrant and youthful company with an average age of members at 29, where everyone including the CEO and key members all participates in the development process. By taking advantage of the mobility and versatility that come with being a small-scale team and implementing them into our unique development procedure, we have been showing rapid growth.
With experience and knowledge from developing King's Raid which hit 150 billion KRW in revenue, Able Games developed its first-ever mobile game, Idle MoonRabbit: AFK RPG. Within a year and a half since its launch as a stand-alone service without a publisher, the game generated 30 billion KRW of revenue. Some of our many feats include ranking 6th place in the 2022 Changu program hosted by the Ministry of SMEs and Startups, being awarded 1st place for benefiting the most from GSP Plus hosted by KOCCA, and being awarded Startup Company Award in the 2022 Game Awards.
Although we had started out with 4 members, we have now grown into a company with around 30 employees, and we plan to recruit 5 more this year. Games is a vibrant and youthful company with an average age of members at 29, where everyone including the CEO and key members all participates in the development process. By taking advantage of the mobility and versatility that come with being a small-scale team and implementing them into our unique development procedure, we have been showing rapid growth.
