Idol Farm Life is a 3D idle tycoon game where a pop idol steps away from the spotlight to build and manage a farm and juice café. Players plant and harvest various crops, turn fresh fruit into juice, serve customers, and gradually expand their farming business.
Idol friends can be recruited to automate harvesting, juice production, and customer service. The farm continues generating revenue while the player is away. Players can also unlock bicycles, horses, tractors, and other vehicles to explore and manage the growing farm more efficiently.
Beyond farm management, the game features a virtual social media progression system where players gain fans and increase their social rank. Customizable outfits, collectible skins, and lively farm animals combine with idol-inspired characters to create a distinctive and rewarding idle tycoon experience.
ALBUS is a mobile game studio focused on developing hybrid-casual games for the global market. The company aims to create games that combine simple, intuitive gameplay with long-term progression and scalable monetization. ALBUS leverages rapid prototyping and data-driven decision-making as its core strengths, enabling fast validation and efficient scaling of promising concepts.
ALBUS has launched multiple global titles, primarily in the Arcade Idle and hybrid-casual genres, achieving over 50 million cumulative downloads. Through projects such as Waterpark Boys, Awesome Park, and Roller Disco, the studio has demonstrated its ability to deliver games with strong retention and efficient user acquisition performance in competitive global markets.
The company’s growth has also been supported by strategic investments. In 2024, ALBUS secured Seed funding from Kakao Ventures, followed by additional investment in 2025 from Neptune Company, a subsidiary of Krafton. These investments have stren