It's Yeah First Pop-up store in Yongsan I-park mall
Fashion
- Year of Production
- 2024
- Product Type
- Bags
Video
Summary
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Company Profile
Fashion
it's yeah
It’s Yeah is a contemporary unisex accessories brand that originated in Seoul and is currently based in Milan.
The brand develops products that combine functionality, refined aesthetics, and craftsmanship-inspired sensibilities designed for contemporary urban lifestyles.
In 2024, the brand was selected for the Richemont Group’s AZ Academy program, establishing its presence within the global luxury fashion ecosystem in Milan.
Positioned between the creative cultural energy of Seoul and the craftsmanship-driven fashion environment of Milan, It’s Yeah aims to bridge the two cities through design and storytelling.
The brand focuses on unisex accessories while expanding its international presence by developing buyer networks and building a wholesale-oriented global business strategy.
The brand develops products that combine functionality, refined aesthetics, and craftsmanship-inspired sensibilities designed for contemporary urban lifestyles.
In 2024, the brand was selected for the Richemont Group’s AZ Academy program, establishing its presence within the global luxury fashion ecosystem in Milan.
Positioned between the creative cultural energy of Seoul and the craftsmanship-driven fashion environment of Milan, It’s Yeah aims to bridge the two cities through design and storytelling.
The brand focuses on unisex accessories while expanding its international presence by developing buyer networks and building a wholesale-oriented global business strategy.
