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JEJU BYELU

Year of Production
2020
Content Type
Character
Target Age
all
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Video

Summary

○ Character Name: BYELU
○ Personality: Always bright and cheerful, a humorous person who gives pleasure to those who spend it
○ Characteristics: BYELU was born with the vital energy of Baeknokdam in Hallasan Mountain in Jeju Island and is friends with all the animals and plants of the earth.
○ Hobbies: Yachting, fishing and surfing. and traveling with her friends
○ Character concept: The horn of the deer character <BYELU>, which was created with the motif of the myth of the Baekrok Mountain of Halla in Jeju Island, has representative flowers that symbolize the four seasons of Jeju, and aims to develop it into a unique character of Jeju.
○ Design novelty: <BYELU> The horns of the character can be changed to seasonal flowers so that various stories can be created with the characters, and various fun elements are combined in the design.

Company Profile

Character Animation Music Startup

TB Media Contents Co., Ltd.

Through the storytelling of flowers, the symbol of the four seasons of Jeju Island, and the Hallasan Baeknok mythical character <Bairu>, we want to foster them as global sympathetic characters. We will develop them into global brands and representative tourism characters representing Jeju Island.
Currently, it is expanding into various contents (animated, cartoon, music, etc.) by utilizing the "Byru" character, as well as developing/launching various products and selling them, it will grow into a global cultural content representing Jeju Island in the future.

Through Jeju Island's brand marketing, which combines graphic-designed Jeju letters with flower deer character "Byru," Jeju residents and domestic and foreign tourists who visit Jeju become consumers and are loved by them, raising Jeju Island's brand value.

It is in the process of producing an animated Pelong Pelong Vairu, and is currently in the final stage of discussing exports to China and Vietnam.

Soon, it will open its own store to create a space where you can enjoy Jeju-specific tourism products and culture, including Bairu.

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