TB Media Contents Co., Ltd.

Through the storytelling of <Byelu>, the mythical character of flowers, which are symbols of Jeju's four seasons, and the white green of Mt. Halla, we want to nurture them into global sympathetic characters.
It develops into a global brand representing Jeju Island and a representative tourism character.
In the future, we plan to expand into various contents (animation, cartoon, music, etc.) using <Byelu> characters, as well as develop and release various products to develop into glocal cultural contents representing Jeju Island of Korea in the future.

1) Jeju Island's brand marketing using graphic designed Jeju letters and the deer character <Byelu> combined and used to increase the brand value of Jeju Island as Jeju residents and domestic and foreign tourists who visit Jeju become consumers and are loved by them.
2) With the development of commercialization using the character <Byelu>, a deer with a design and story specific to Jeju, the effect of creating local jobs is expected through revitalization of the tourism souvenir market and increase in consumer sales. It will achieve the expected effect of increasing the value.
3) Jeju Island, a World Heritage Site, is a world-class tourist destination, so by launching Jeju’s unique products that contain the story of the Jeju flower deer <Byelu>, which was created based on the design of the four seasons flowers of Jeju and the story of the white deer myth of Hallasan Mountain, It makes Jeju Island a place they want to visit again.